Herbert Lui

Blog on creativity, marketing, and the human condition.

  • About
  • Creative Doing
  • Newsletter
  • Just leave the bags at home?

    You leave your house to buy groceries before your dinner plans. “But wait,” your brain says, “There’s more than enough time for you to jog over to your favorite coffee shop and write.” You haven’t been in a long time, so you pack your laptop and fill up your water bottle, and you head out…

    Herbert Lui

    February 25, 2024
    A Matter of Time
  • Cold-blooded creative work

    Patrick Dubroy writes: You see, warm-blooded animals — like humans or mice — have a stable body temperature that stays within a pretty narrow range. For humans, it’s around 37 degrees Celsius. A few degrees higher or lower and we’re in big trouble. Cold-blooded animals like the painted turtle can adapt their metabolism to the…

    Herbert Lui

    February 24, 2024
    A Matter of Time, Creativity, Creator Confidential
  • No bad ideas, no good ideas

    One of my teachers told me about a student who was generally quiet, but when they spoke up, they said something brilliant. I always wished that quality for myself, but unfortunately, that’s not the case at all. That’s not how my brain works naturally. My good ideas are usually accompanied by bad ideas as well.…

    Herbert Lui

    February 23, 2024
    Creativity, Creator Confidential
  • “How can I help?”

    Or, “What would be most helpful?” If someone’s ever nice enough to ask you this, it’s generally a good idea to have a pointed, specific, answer to this question. It just takes a little bit of preparation before the meeting, or even a more intentional mindset during the meeting, to see how the other person…

    Herbert Lui

    February 22, 2024
    A Matter of Time, Life
  • Visiting vs. living somewhere

    There’s no way to actually know what it’s like to live somewhere unless you actually live there. Maybe you cross that line when you sign a lease, or when you buy furniture. I’m not sure. But the point is, you need to settle down to know a place. The longer you live there, the more…

    Herbert Lui

    February 21, 2024
    Around the World
  • Write it down for someone else

    Whenever you can, however you can, stored and published in some digital and searchable format for posterity.

    Herbert Lui

    February 20, 2024
    A Matter of Time, Around the World, Creativity, Creator Confidential, Promotion
  • Parenthood and possibilities

    A few days after we came home from the hospital, I sent a letter to a friend, including a photo of my son and some first impressions of fatherhood. He responded, simply, “Everything is possible again.” It was the perfect thing to write, because that was exactly how it felt. We could retell our stories…

    Herbert Lui

    February 19, 2024
    A Matter of Time, Life
  • Three things about competition

    It’s awards season. In between discussing who should’ve gotten what, it’s also a good time to consider the relationship between competitions and creative work. In many ways, it’s always awards season—30 under 30, weekly funding announcements, grants and fellowships, Olympics, etc: Competitions pay the bills Competitions take place because we value stories, drama, and craft.…

    Herbert Lui

    February 18, 2024
    Creativity, Creator Confidential, Promotion
  • Foundation first

    One philosophy or heuristic I have been drawn to recently is to prioritize foundational activities. Personal life: wash your face, work out, eat healthy and regularly, feed your cat, shower, do laundry, present yourself, journal, write, draw, etc. Do things that make you feel alive. This is actually the most important foundation. Professional life: keep…

    Herbert Lui

    February 17, 2024
    A Matter of Time, Creativity, Creator Confidential, Life
  • Three things about Dan Runcie building Trapital

    Dan Runcie has built something really special with Trapital. Chenell Basilio breaks down how he does it. Some notable points: Write what you want to live: “Dan didn’t start Trapital because he was the most experienced, knowledgeable, Hip-Hop insider. He became an most experienced, knowledgeable, Hip-Hop insider because he started Trapital.” (via Jay Clouse.) I’ve…

    Herbert Lui

    February 16, 2024
    Creator Confidential, Promotion
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