Retitling

In 2000, Robert Solomon released his book, Brain Surgery for Suits: 56 Things Every Account Person Should Know

In 2016, that piece of work was re-released as the title it’s best known for, The Art of Client Service: The Classic Guide, Updated for Today’s Marketers and Advertisers. Same work, new packaging, with two additional chapters. 

In the 16 years in between that, Robert and his publishers made sure to position his work as a classic guide.

Anne Miller did something similar with her work initially titled Metaphorically Selling, updating its title to Tall Lady With the Iceberg: The Power of Metaphor to Sell, Persuade & Explain Anything to Anyone (Expanded edition of Metaphorically Selling). Yes, it’s a long title—but it also lets readers know that it’s an updated version of a book they might’ve seen before.

Your first name for your work might not be the best one for it, so just remember that it’s not permanent. When you come across a better name, it’s an opportunity to update the work—perhaps turning it into a version of an expanded version of a classic guide.

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