Herbert Lui

Blog on creativity, marketing, and the human condition.

  • About
  • Creative Doing
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  • What’s your work worth?

    Not to everybody else. Not to the marketplace. To you. Does it provide purpose? Does it bring you pride? Does it give you energy for everything else in your life? “Your art is already doing a lot for you,” Beth Pickens writes in Make Your Art No Matter What. “Can you consider the radical proposal…

    Herbert Lui

    July 5, 2024
    Creator Confidential, Expectations
  • Pay to play vs. paid to play

    At a conference, one person will pay $20,000 to get on stage and speak. Another person doing the same thing will get paid $20,000. What does the second person have that the first person doesn’t?  There are at least three things: In other words, the organizers of the conference recognize the second person as a…

    Herbert Lui

    July 4, 2024
    A Matter of Time, Creator Confidential, Promotion
  • No optimism, no business

    “It is your optimism, your belief, that created the shop and that keeps it alive. Should you lose that, then the business is done,” Peter Miller writes in Shopkeeping. He opened his self-titled bookstore in Seattle in 1979. If you read Peter’s book, you’ll quickly find that shopkeeping is a craft just like any other…

    Herbert Lui

    July 3, 2024
    Creativity, Creator Confidential, Expectations
  • Desire vs. drive

    A desire passes. “Oh, that is so cool,” you say. A strong desire may even consume your mind for a few days, but eventually you forget about it. A drive is more like a compulsion. “I need to do that,” or “It has to be this way,” and you can’t stop thinking about it for…

    Herbert Lui

    July 2, 2024
    A Matter of Time, Creativity, Expectations
  • The two wolves

    Nearly a decade ago, I shared a parable at Lifehacker: The native american grandfather tells his grandson that there are two wolves inside of him, fighting for control. One wolf, is the wolf of love, peace, and kindness. The other wolf is a wolf of greed, hatred, and corruption.  The grandson asks, “Which wolf will…

    Herbert Lui

    July 1, 2024
    Creator Confidential, Expectations
  • The sign vs. the signal

    The person running a motel can hang a sign saying, “luxury hotel,” at the front. That doesn’t mean anything if nothing about the motel changes. The description doesn’t match the product, and people will quickly see through that.  The person running a luxury hotel doesn’t have to hang a sign saying anything. They can just…

    Herbert Lui

    June 30, 2024
    Expectations
  • Short-term vs. long-term

    Two different 18-year-olds, from two different families, are about to enter college. Then, tragedy: both have one parent leave the family. They each have two younger siblings they need to raise.  One decides the right thing to do is not go to college and help their remaining parent raise their siblings. They are stuck doing…

    Herbert Lui

    June 29, 2024
    A Matter of Time, Expectations
  • Rejection calibration

    If you don’t think you’ll write up a successful application, you might choose to barely show up. You feel like the odds are against you. Why put the effort in if you’re not going to get what you want, anyway?  If you think somebody doesn’t like you, you might behave like you don’t like them.…

    Herbert Lui

    June 28, 2024
    Creativity, Creator Confidential, Expectations
  • “I don’t accept that…”

    There’s a really great letter that Vincent van Gogh wrote in response to criticism from Anthon van Rappard.  Van Gogh makes it clear that he doesn’t accept Van Rappard’s critique calling the totality of Van Gogh’s work totally extremely weak, “The work in question, painting the peasants, is such laborious work that the extremely weak…

    Herbert Lui

    June 27, 2024
    Creativity, Expectations
  • Foresight is not essential

    James Naismith invented basketball when he was really just trying to keep a bunch of rowdy students busy indoors during a blizzard. One day, he saw a boy in the gym tossing a ball toward the basket, picking it up, and tossing it again.  An hour later, he passed by the gym again and saw…

    Herbert Lui

    June 26, 2024
    Creativity, Creator Confidential, Expectations
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