Herbert Lui

Blog on creativity, marketing, and the human condition.

  • About
  • Creative Doing
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  • Define your work

    What do you do? Who do you do it for? Why? Answering these questions, and others like them, is hard work. It can also feel painful, because you commit to being labelled. Even though you contain multitudes, you’re making a decision: you will be known for one thing, for now and in the future. Your…

    Herbert Lui

    May 8, 2025
    Creativity, Creator Confidential, Promotion
  • Participate, even if you’re not prepared

    In an ideal world, you’d be prepared for everything you want to participate in. That’s not realistic though. New opportunities pop up all the time. It can feel tempting to want more time to prepare for all of it. What tends to happen is you don’t have energy to, or you’re not able to prioritize…

    Herbert Lui

    May 7, 2025
    Creativity, Creator Confidential, Promotion
  • You meet ten people…

    Two will like you. There is potential to become best friends. Seven will feel indifferent towards you. You will become acquaintances at best. One will dislike you. At best, you will both treat each other with civility. You can’t please everyone. Sometimes—perhaps many times—in order to meet the two people, you need to sort through…

    Herbert Lui

    May 6, 2025
    Life
  • Customer satisfaction builds momentum

    A business delivers a good product or service to a customer. A satisfied customer tells other people about the business. Those people find the business and become customers. As the years go by, the business builds enough of a reputation and customer base to sustain itself. If we agree that’s the core loop of a…

    Herbert Lui

    May 5, 2025
    Creativity, Creator Confidential, Expectations, Figma
  • Style = best traits + taste + flair

    In her book Executive Style, Judith Price covers a lot of really cool offices from the 1970s—think Diane Von Furstenberg, Estée Lauder, Malcolm Forbes. What won me over was this paragraph in her introduction: Style isn’t something you’re born with or something you acquire when you reach a certain age. It isn’t something you earn…

    Herbert Lui

    May 4, 2025
    Creativity, Expectations, Life
  • Practicing

    Most days, I write and I don’t think about it much. Some days, I write and it doesn’t come out as nice as I’d like for it to. I publish it anyway, though I wonder if I hit a plateau. It makes me reconsider this whole practice. Maybe this isn’t helping me write better. Maybe…

    Herbert Lui

    May 3, 2025
    Creativity, Creator Confidential
  • Getting rich

    One path to getting rich looks more like saving money. While your friends buy the fancier options, you don’t. You’re not broke, you’re living within your means and taking steps toward richness. Maybe you used to borrow from the future, and now you’ve given that inclination up. Whereas most people may feel a horrifying shame…

    Herbert Lui

    May 2, 2025
    Turning Stories
  • Your own project

    You should always have at least one project, or a performance, that you can complete with no meetings, no bosses, and no external accountability. Just you doing something for yourself, where you don’t need to explain yourself at all, or need to make money doing. If it resonates with other people, it’s even more special…

    Herbert Lui

    May 1, 2025
    Creativity
  • Two quotes about fans and enthusiasm

    “It’s not what you know. It’s who you know,” the cliché goes. (Not one of the quotes.)  If you’re doing creative work—visual art, writing, music, entrepreneurship, programming, design, amongst the many other forms of expression—it’s entirely about who you know and who knows you.  These people create supportive contexts for you by working as managers,…

    Herbert Lui

    April 30, 2025
    Creativity, Creator Confidential, Expectations, Promotion, Turning Stories
  • Making the money vs. collecting it

    Chris Rock asked a young comic what he did that day. “Nothing,” the young comic said. “But I’m going to do a set tonight.”  “You make money during the day. You collect it at night,” Chris responded. “During the day is where the money is made.” There’s a writing lesson here: While comics and comedians…

    Herbert Lui

    April 29, 2025
    Creativity, Creator Confidential, Turning Stories
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