When my friend Jason told me he would write a book in 30 days, I was interested in following along. Was it possible for someone to make a book worth reading in 30 days?

I recently found out when I received a copy of his book, Weirdly Brilliant. Jason really leaned into the strengths of a book’s material format—jam-packing his work with bold colors, unusual imagery, and provoking layouts. 

To my earlier question, the answer is yes. Even though my inner critic points out all the ways it’s rough around the edges (which verified it was written by a person—not AI!), I really enjoyed Weirdly Brilliant. Jason could write an interesting, educational, book in 30 days because he’s already accumulated a ton of valuable life and work experience worth sharing. All he really needed to do was type and lay it out. (Which he also did with another book, The Path to Pivot.)

Jason also mentioned that his intention was mainly to give the book to friends and clients. He has also set up a series of salons with Interintellect. What a delightful approach to promotion.

Weirdly Brilliant was a call for me to rethink almost every assumption I thought I knew about books, what it takes to make them, and who reads them.