Herbert Lui

Blog on creativity, marketing, and the human condition.

  • About
  • Creative Doing
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  • Easy, boring, and obvious

    When an idea or task is boring, obvious, and easy to you, you might want to dismiss it. It feels low effort, or even effortless.  But just because it comes naturally to you, doesn’t mean it does for everyone else. You may have stumbled into your core strengths—a zone of genius that other people want…

    Herbert Lui

    October 29, 2024
    A Matter of Time, Creativity, Creator Confidential
  • Feedback vs. validation

    Imagine you bump into someone you idolize. You muster up the courage to introduce yourself and talk a bit about your work. They offer to have a look and give you feedback. You accept. You were hoping they would love it, but they only offer critical comments. It’s not in a mean spirit, but the…

    Herbert Lui

    October 28, 2024
    Creativity, Creator Confidential
  • Negative capability

    A few months ago, I’d set a deadline for myself to finish a new book by Halloween. I’m working as hard and consistently as I can on the book, but that deadline is not going to happen. I could have shipped the incomplete manuscript as it is, Virgil Abloh style, but I decided against that.…

    Herbert Lui

    October 27, 2024
    A Matter of Time, Creativity, Creator Confidential
  • Out of the comfort zone

    I recently started a podcast called New Material with my friend Hamza Khan. It’s been an incredibly energizing project, and has stretched my creative abilities in all sorts of ways I couldn’t have imagined. Even though I write here every day, I mostly stay in my comfort zone. Without thinking too much about it, I…

    Herbert Lui

    October 26, 2024
    Creativity, Creator Confidential, Life
  • A reminder

    The artist who created Calvin and Hobbes, Bill Watterson, wrote a beautiful commencement speech for Kenyon College. Here’s an excerpt from it (emphasis added): But having an enviable career is one thing, and being a happy person is another. Creating a life that reflects your values and satisfies your soul is a rare achievement. In…

    Herbert Lui

    October 25, 2024
    Creativity, Creator Confidential, Life
  • Read the room

    When you’re presenting online, one helpful way to think about voice, tone, and style is to consider its physical equivalent scenario. For example, let’s say you’re making a video that’s going on YouTube. What are you going to talk about, and how do you want to sound? When you change the metaphorical environment and audience,…

    Herbert Lui

    October 24, 2024
    Contentions, Creativity, Promotion
  • Optional vs. required vs. prohibited

    Are you more likely to do something when it’s optional, required, or prohibited? Which frame of a task energizes you more? For example, what if the reading lists in English class weren’t framed with required reading—but completely optional ones? What if the descriptors were creative and interesting enough to get students to give it a…

    Herbert Lui

    October 23, 2024
    Creativity, Expectations
  • What went right?

    The things that go wrong get the most attention. That makes sense, because somebody needs to correct them. The problem happens when the things that go wrong get all of the attention. You may even start to only notice things going wrong. Focus on the things that didn’t go wrong—the things that went right. When…

    Herbert Lui

    October 22, 2024
    Expectations, Life
  • Open ears, open mind

    For some reason, I’ve found myself listening to less music and fewer podcasts. I’ll often just leave the house or office and just walk. When I eat lunch or dinner, I’m just eating. While this can feel boring some days, it also feels like something is happening in my brain. I listen to the sounds…

    Herbert Lui

    October 21, 2024
    A Matter of Time, Creativity
  • Spare time

    Today, I came across a book entitled The Spare-Time Book: A Practical Guide to Adventure. The foreword was by Roger Bannister, who used his spare time training. He eventually became the first person to run a mile in under four minutes. It was a helpful reminder to my judge aspect—my inner critic—that at some point,…

    Herbert Lui

    October 20, 2024
    A Matter of Time
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