Herbert Lui

Blog on creativity, marketing, and the human condition.

  • About
  • Creative Doing
  • Newsletter
  • Speaking
  • Three things about friends

    1. The internet makes it easier to find the perfect people for you. These are the exact individuals you want to be in touch with. You will feel a much deeper connection with them than most of the other people you meet. Since you meet these people online, you may develop thinner relationships with them—seeing…

    Herbert Lui

    May 11, 2025
    Life
  • Intense emotions and clear actions

    “Inspiration is for amateurs,” Chuck Close says. There are two ways to interpret this: 1. A professional shows up even when they don’t feel inspiration. They show up every day and do the work. They don’t wait for an intense emotion to pull them into the work. 2. A professional does not mindlessly engage inspiration.…

    Herbert Lui

    May 10, 2025
    Creativity, Creator Confidential, Turning Stories
  • Optimism vs. delusion

    Making the choice to be optimistic is always worth it, especially when it’s the more difficult decision to make. As Bob Iger, who leads Disney, puts it, optimism is the ability to focus on what matters—steering your team towards the best possible outcome, and moving forward in spite of setbacks. It also means letting go…

    Herbert Lui

    May 9, 2025
    Expectations, Turning Stories
  • Define your work

    What do you do? Who do you do it for? Why? Answering these questions, and others like them, is hard work. It can also feel painful, because you commit to being labelled. Even though you contain multitudes, you’re making a decision: you will be known for one thing, for now and in the future. Your…

    Herbert Lui

    May 8, 2025
    Creativity, Creator Confidential, Promotion
  • Participate, even if you’re not prepared

    In an ideal world, you’d be prepared for everything you want to participate in. That’s not realistic though. New opportunities pop up all the time. It can feel tempting to want more time to prepare for all of it. What tends to happen is you don’t have energy to, or you’re not able to prioritize…

    Herbert Lui

    May 7, 2025
    Creativity, Creator Confidential, Promotion
  • You meet ten people…

    Two will like you. There is potential to become best friends. Seven will feel indifferent towards you. You will become acquaintances at best. One will dislike you. At best, you will both treat each other with civility. You can’t please everyone. Sometimes—perhaps many times—in order to meet the two people, you need to sort through…

    Herbert Lui

    May 6, 2025
    Life
  • Customer satisfaction builds momentum

    A business delivers a good product or service to a customer. A satisfied customer tells other people about the business. Those people find the business and become customers. As the years go by, the business builds enough of a reputation and customer base to sustain itself. If we agree that’s the core loop of a…

    Herbert Lui

    May 5, 2025
    Creativity, Creator Confidential, Expectations, Figma
  • Style = best traits + taste + flair

    In her book Executive Style, Judith Price covers a lot of really cool offices from the 1970s—think Diane Von Furstenberg, Estée Lauder, Malcolm Forbes. What won me over was this paragraph in her introduction: Style isn’t something you’re born with or something you acquire when you reach a certain age. It isn’t something you earn…

    Herbert Lui

    May 4, 2025
    Creativity, Expectations, Life
  • Practicing

    Most days, I write and I don’t think about it much. Some days, I write and it doesn’t come out as nice as I’d like for it to. I publish it anyway, though I wonder if I hit a plateau. It makes me reconsider this whole practice. Maybe this isn’t helping me write better. Maybe…

    Herbert Lui

    May 3, 2025
    Creativity, Creator Confidential
  • Getting rich

    One path to getting rich looks more like saving money. While your friends buy the fancier options, you don’t. You’re not broke, you’re living within your means and taking steps toward richness. Maybe you used to borrow from the future, and now you’ve given that inclination up. Whereas most people may feel a horrifying shame…

    Herbert Lui

    May 2, 2025
    Turning Stories
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