Herbert Lui

Blog on creativity, marketing, and the human condition.

  • About
  • Creative Doing
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  • A spreadsheet is a creative tool like a whiteboard is

    Whenever I saw a spreadsheet, I used to think that my life was heading in the wrong direction. I had associated spreadsheets—and by extension, numbers and analytics—with soul-sucking corporate work. Whenever I saw a whiteboard, though, I would think that my life was heading in the right direction. I associated whiteboards with creativity and brainstorming.…

    Herbert Lui

    November 18, 2024
    Creativity, Turning Stories
  • When you save money, you buy freedom

    I used to think the opposite. While I grew up with a family that saved a lot of money, I also saw that we procrastinated on buying things we needed. We didn’t do a lot of travel or experiences. Both of my parents’ very normal cars are over 10 years old—one is approaching 20. Later…

    Herbert Lui

    November 17, 2024
    Life, Turning Stories
  • Effort and pressure

    I’m on a brief break from travel, as well as juggling a bunch of projects and catching up on work I have fallen behind on, so the instinct to tighten up—grit my teeth, grind, exert more effort and control over my schedule—has been palpable. Perhaps that’s why one of my first pieces for Forge, “Why…

    Herbert Lui

    November 16, 2024
    Creativity, Expectations
  • Discipline and interest

    Jonnie Park has recorded over 300 episodes of his podcast, Fun with Dumb. Even though it’s one of the most consistent, disciplined, parts of his practice, he still wonders if it’s worth the effort. He knows his podcast isn’t the most viral thing he could be doing; it doesn’t get the most reach. While the…

    Herbert Lui

    November 15, 2024
    Creativity, Creator Confidential, Expectations, Promotion
  • Water polo and penicillin

    When I was researching a new piece of work, I revisited Chase, Chance, and Creativity. Author and medical doctor James H. Austin puts forward the idea that there are four types of luck, which I covered at Lifehacker over a decade ago.  Of all of these types, the one I wanted to dig deeper into…

    Herbert Lui

    November 14, 2024
    Creativity, Expectations, Life
  • Ordinary inspiration, extraordinary work

    As of March 2024, Pokémon had sold over 480 million copies of its game. That’s 28 years after the company released the first Pokémon games, Pocket Monsters Red and Green, in Japan. You’d think that there were high expectations, or a grand vision, that drove the movement that would earn the name Pokémania—but art director…

    Herbert Lui

    November 13, 2024
    Creativity, Expectations
  • Long & McQuade

    Over a decade ago, my friends and I released the first episode of Prologue with a recording artist named Ryan Lewis. We drove from Toronto to Montreal, went backstage to Osheaga, recorded the interview, slept, and left early the next morning. That kicked off a series of other interviews with artists like Ty Dolla $ign,…

    Herbert Lui

    November 12, 2024
    Around the World, Creator Confidential, Promotion
  • Your city’s culture needs you

    One of Toronto’s few magazine shops, Presse Internationale, is shutting down after nearly two decades of operation. A new landlord bought the building and is increasing rent for that storefront from $7,000 to $11,000. It’s difficult news, and there are a lot of things to feel upset about. What I think is missing from the…

    Herbert Lui

    November 11, 2024
    Around the World, Contentions, Creativity, Promotion
  • The infinite game of blogging: 1,000 posts later

    On February 14, 2022, I started playing a game. I could win by writing a blog post every day for 100 days.  Before the game, writing had felt like a chore on good days and torturous on bad days. I struggled to find my way out of the mindset of “content creation.” I started the…

    Herbert Lui

    November 10, 2024
    Creativity, Creator Confidential, Life
  • A podcast’s marketing foundation

    Some websites estimate that there are six million different podcasts on Spotify. If you’re making one of these podcasts, one of the key challenges is to find people who will like your podcast, and make sure they can easily access your podcast’s latest episode. When Hamza and I first started working on our podcast, New…

    Herbert Lui

    November 9, 2024
    Contentions, Creator Confidential, Promotion
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