Herbert Lui

Blog on creativity, marketing, and the human condition.

  • About
  • Creative Doing
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  • What do you need?

    This is worth being curious about. But for starters, you need to be mindful and not distracted—sometimes, bored—in order to remember to ask yourself this question. “Our changing moods and energy levels, and how inspired we’re feeling on any given day, are part of the hard reality we must accept in order to take effective…

    Herbert Lui

    January 22, 2025
    A Matter of Time, Creativity, Life
  • The natural game

    When Charles Duhigg attended his Harvard Business School class’s 15-year reunion, he was surprised to discover how many of his former classmates were miserable. One of them was earning over a million dollars a year, and said to him, “If you spend 12 hours a day doing work you hate, at some point it doesn’t…

    Herbert Lui

    January 21, 2025
    A Matter of Time, Creativity, Creator Confidential, Life, Turning Stories
  • You vs. the package of you

    Personas are packages for people.  But of course, they’re not actually people. When you see someone with a crafted persona, you don’t actually know who that person actually is.  Sure—you know that they’re ambitious, chasing status, wealth, and power. You could say that they are “moving up in the world.” But without living up to…

    Herbert Lui

    January 20, 2025
    Creativity, Life
  • Meeting people with cold emails

    An extraordinary professional moment happened to me in a very ordinary finance class. Instead of paying attention to what the teacher was saying, I read an article in HBR and emailed the author asking for advice about how I could find my passion.  They graciously responded with valuable advice—essentially, to try a lot of things!—and…

    Herbert Lui

    January 19, 2025
    Creator Confidential, Promotion
  • A path to consistency

    An earlier blog post I wrote has been bouncing around my mind lately: consistency starts with inconsistency. If the fear of commitment—or the avoidance of hard, consistent work—prevents you from getting started on something, the best solution is to find another way to see it. What could make the work easy? Do you need to…

    Herbert Lui

    January 18, 2025
    Creativity, Creator Confidential, Expectations
  • The right to make a classic

    An architecture student asks her professor for advice. As they review her work together, he challenges her, “Is your design as good as the Chartres Cathedral?”  The student grimaces in confusion, looks out the window, and responds earnestly, “Of course not, I could never do that.” A few seconds pass, and she glances at the…

    Herbert Lui

    January 17, 2025
    Creativity, Expectations
  • A useful rule for relationships

    My friend James recently shared a simple, useful, perspective, “Assume that if you’re not the person reaching out to keep the relationship alive, it’ll die.” Useful for a variety of reasons: It puts you in the driver’s seat of your relationship. Don’t wait for a text from your friends, be the one reaching out! Twice…

    Herbert Lui

    January 16, 2025
    Expectations, Life, Turning Stories
  • Polish as a commodity

    Here’s an interesting idea: don’t use your editing time to polish a post (i.e., tightening up sentences, making line edits, rephrasing, etc.).  Instead, use it to do more research. For example, find a better example—one that surprises you (and, hopefully, the reader). You could also look for a related concept to tie into the piece.…

    Herbert Lui

    January 15, 2025
    Contentions, Creativity, Creator Confidential
  • The secrets of the tree

    An old Cambodian tale suggests that if you carve a hole in a tree and whisper into it, it will keep your secret. In the closing scene of In the Mood for Love (spoiler alert!), a man who had his heart broken—twice—travels from the bustle of Hong Kong to the trees of Cambodia to leave…

    Herbert Lui

    January 14, 2025
    A Matter of Time, Creativity
  • Primary focus

    “Figure out what your primary focus is and make progress on that every day, first thing in the morning, no exceptions,” Nabeel Qureshi writes (while hat tapping Tyler Cowen). “Days with 0 output are the killers.”  This was the gentle reminder I needed, and I shared it in case it might help you. 0.1 output…

    Herbert Lui

    January 13, 2025
    A Matter of Time, Creativity, Creator Confidential
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