Herbert Lui

Blog on creativity, marketing, and the human condition.

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  • The Tyranny of the Note Taking Industrial Complex, and Other Notes on Notes

    There’s been a lot of critique going on lately about notes. My friend Rick and I talked about it a few months ago, and I’d been copying and pasting the links down in an Airtable record (Haha—not kidding though). I’ve written 1,000+ notecards at this point, at least 200 of which made it into this…

    Herbert Lui

    March 29, 2022
    Creativity
  • Focus involves quitting

    Quitting sucks. We’re taught not to quit it. We’re also taught to do more, all the time; to always grow. This is a tension that often gets in the way of us being the best at what we do. The Dip isn’t just a book about quitting, it’s a book about focus; “The way you…

    Herbert Lui

    March 28, 2022
    Uncategorized
  • The best way to be the best

    In a Hot Ones interview, Pusha T says: “I am the Martin Scorsese of street raps. That’s how I want to be seen. Even just creatively, Scorsese gives you The Departed, Goodfellas, and a host of other joints. You never say, “Hey, I want him to make a love story.” That’s how I want you…

    Herbert Lui

    March 27, 2022
    Creativity
  • Web2.0 in a Web3 world

    Preamble: Okay so I’m on my final four index cards, living in a place where they’re not as easy to come by (I’m probably going to need a plan for this very outdated tech!), which has made my life hellish. So excuse me while I dive in…  1. There’s this idea, hitting mainstream media last…

    Herbert Lui

    March 26, 2022
    Creativity
  • It’s right in front of you

    The magic is in just putting one foot in front of the other. In not quitting. In doing less, but still doing it. To just make time, or a little more energy, to do that thing today, that gets us closer to the goal tomorrow. It reminds me of Will Smith, writing with Mark Manson,…

    Herbert Lui

    March 25, 2022
    Life
  • The marble of the day

    I used to be even more obsessed with time than I am now. I had no idea how people made time to do stuff, and I never felt like I had enough of it. And honestly, I still don’t. I don’t even think anyone has a real answer to this.  The best thing I’ve seen…

    Herbert Lui

    March 24, 2022
    Creativity, Life
  • 5 hook sentences to compress your ideas

    Compression is the new creation.  These sentence structures enable you to frame your point in a clear, powerful, and interesting way that “hooks” readers in.  1. [X] is the [Y] to [Z]. Example:  “Writing is the antidote to confusion.” — James Clear 2. “We [X] our [Y], and then our [Y] [X] us.”  Modification: “We…

    Herbert Lui

    March 23, 2022
    Contentions, Creativity
  • To all the dreams I dreamed before

    When I look back at my teenage years, I think about how many opportunities I missed. Most of the time, I didn’t even hear about the opportunities or appreciate how important they were and how much they could change my life, so I didn’t develop my senses for it. The ones I did hear about,…

    Herbert Lui

    March 22, 2022
    Creator Confidential, Life
  • How I write every day

    As I’d written before, I’d been chugging along with my blog at the beginning of the year trying a very fixed weekly schedule and style guide. A day after the 100 Day Project started, I decided to try to write every day. When I’m busy, it just takes a couple of minutes and I basically…

    Herbert Lui

    March 21, 2022
    Creativity, Creator Confidential
  • 5 sentences on Ye speaking things into existence

    One of the most compelling parts of Ye’s backstory is how he tries to speak outcomes into existence (an example is in this interview). “Think it. Say it. Do it,” writes Ye and J. Sakiya Sandifer in Thank You and You’re Welcome. Ye’s perspective comes from roots in prosperity gospel, one of the tenets of…

    Herbert Lui

    March 20, 2022
    The Yeezy Way
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