Herbert Lui

Blog on creativity, marketing, and the human condition.

  • About
  • Creative Doing
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  • Contentions: The editing opportunity

    With more people interested in writing with A.I. and A.I. word processing software, there’s probably going to be even more words floating around online. While it solves the problem of actually putting words on the screen—an A.I. can spit out hundreds or thousands or tens of thousands of words in a second—some really important problems…

    Herbert Lui

    October 21, 2022
    Contentions
  • Creative Doing, on Infinite Loops

    Herbert Lui

    October 20, 2022
    Creativity
  • Your future, one post at a time

    “On a very long timescale, the entire future of every business is determined one warm intro, cold LinkedIn-outreach, or engineering blog puzzle solution at a time,” Byrne Hobart closes a recent post, The Counterintuitive Economics of Hiring.  Anything you, your company, or your team puts out there can lead to an unexpected butterfly effect and…

    Herbert Lui

    October 19, 2022
    Revision
  • Overdue insights on daily blogging

    My friend Vin, who appears in my book Creative Doing, and I were tweeting about the possibility of writing every day. I meant to write about this over a month ago, I’m now well over 100 days of writing at this blog every day, so here goes: Here’s how I’ve made it happen so far…

    Herbert Lui

    October 18, 2022
    Creativity, Creator Confidential
  • A different consistency

    You and I, as human beings, are not consistent. Still, our brains tend to think other people are consistent (fundamental attribution error), and our brains have a need for consistency (cognitive dissonance). A very literal application of this: scheduling. To say I appreciate habits and fixed routines would be a huge understatement. (I’m a virgo!).…

    Herbert Lui

    October 17, 2022
    Life
  • Creative Doing giveaway with Infinite Loops

    Herbert Lui

    October 16, 2022
    Creativity
  • “We should really write a blog post about that”

    People don’t have time to write (Exhibit 1, 2). The difference between, “We should really write a blog post about that,” and a blog post actually going live on the internet is, mostly, time. (Consider, how many drafts do you have sitting in your files vs. live on the internet?)  One solution is to shorten…

    Herbert Lui

    October 15, 2022
    Revision
  • Time to ship

    Time and inspiration expands ideas. Obsession takes over. Most of the time, this is a good thing for creative work itself. The problem is, it becomes very difficult to actually make. The most difficult ideas to write are the ones that have expanded too much. It’s too big to chip away in 15 minute increments;…

    Herbert Lui

    October 14, 2022
    Creativity, Creator Confidential
  • “I don’t know…”

    And I’m going to try something now, because that’s the only way to figure it out. I’ll need to share it with a couple of people, or even release it or publish it to the world, because that’s the easiest way to test the solution to see if it’ll work.

    Herbert Lui

    October 13, 2022
    Creator Confidential
  • Off timing

    Every hit comes with a lot of misses. The problem is you and I only see people discussing the hits—and we don’t see them discussing the misses so often. Everybody is missing every day. Sometimes, we’re just too early; we build BlackBerry apps instead of iPhone apps, we discovered YouTube before the entertainment industry recognizes…

    Herbert Lui

    October 12, 2022
    Creator Confidential, Life
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