“On a very long timescale, the entire future of every business is determined one warm intro, cold LinkedIn-outreach, or engineering blog puzzle solution at a time,” Byrne Hobart closes a recent post, The Counterintuitive Economics of Hiring. 

Anything you, your company, or your team puts out there can lead to an unexpected butterfly effect and open up a new future.

Conversely, if you don’t put anything out there, you’re closing off a possible future. It might feel like the safest option, especially if you’re uncomfortable with social media or publicity or writing, or if your competitors aren’t chattering yet. The truth is, your competitor’s silence is your opportunity; the opposite is true as well.