Herbert Lui

Blog on creativity, marketing, and the human condition.

  • About
  • Creative Doing
  • The Consistency Journal
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  • Changing your context

    Everything you experience is filtered through your mind. There’s no way to remove this filter, (nor would you want to). If you want to change your behavior, or how people perceive you, you need to embrace the art of contextualization. Reading a book, writing regularly, and identifying someone you want to be more like and…

    Herbert Lui

    June 14, 2023
    Expectations
  • Contextualization

    Over a decade ago, researchers ran an experiment, starting by generating hundreds of pieces of art and splitting the art into two groups (source, backup). One group was labelled as being part of a prestigious art gallery, and the other was labelled as computer generated.  The researchers recruited fourteen student subjects, scanned their brains with…

    Herbert Lui

    June 13, 2023
    Creator Confidential, Promotion
  • Marketplace of truths

    “Language is also clearly crucial for a special kind of abstract thinking that requires what the philosopher Daniel Dennett calls ‘scaffolding’—chains of reasoning so complex that we need external placeholders to keep us from forgetting where we are,” writes Edward Slingerland in Trying Not to Try (p. 60). Slingerland continues, “The sum total of these…

    Herbert Lui

    June 12, 2023
    Creator Confidential, Expectations
  • Advice for high performers

    If you’ve been recognized as a high performer by someone, you’ll probably need to learn different things than everyone else.  For example, while other people can let go of their work very easily, you may have trouble doing that; you can’t stop thinking about it when you get home. This might be fine in your…

    Herbert Lui

    June 11, 2023
    Expectations, Life
  • Ironic effects

    A few weeks ago, Jaylen Brown said this after winning three games in a row and on the verge of a historic playoffs moment. He pointed out how his team almost fumbled the game. “I guess I’m not sure why we do it. It seems like when we get in those moments, we get a…

    Herbert Lui

    June 10, 2023
    Expectations
  • Free lunch

    If you’re eating a lunch you didn’t pay for, you’ve exchanged something for it.  Your time. Your energy. Your presence. Your compliance. Your opinions. Etc. Was it worth it?

    Herbert Lui

    June 9, 2023
    Life
  • On first principles

    In Trying Not to Try, Edward Slingerland writes: René Descartes, in his Meditations (1641), famously declared that you can’t accept as reliable knowledge what you’ve been taught in school. The only way to obtain true knowledge, he argued, is to acquire it yourself, building up logically from first principles. This is a seductive idea, and…

    Herbert Lui

    June 8, 2023
    Creativity
  • Paper happy

    A paper gain is an, “Unrealized capital gain (loss) on securities held in a portfolio based on a comparison of current market price to original cost.”  For example, if you bought a share of stock for $20 and it rose to $25, you’ll have $5 in paper gains. If you sell your share of stock…

    Herbert Lui

    June 7, 2023
    Life
  • Contentions: Track your rewriting

    When I edited my book Creative Doing with Rachel and the Holloway team, we worked together mostly in two different documents. Cumulatively, there were 3,016 suggested changes and 240 comments across both documents.  Those numbers sound reasonable to me, though I wouldn’t be shocked if that’s an underestimate; we spent a lot of time on…

    Herbert Lui

    June 6, 2023
    Contentions, Creativity
  • Promote your best work

    Ideally, other people know you for your best work, not your worst work.  The production value, the thoughtfulness, the collaboration, all makes your best work much more valuable and impressive than your worst work. Given this principle, you want to put your best work forward as much as you can. When someone asks you about…

    Herbert Lui

    June 5, 2023
    Creator Confidential
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