Category: Promotion
-
Me and you
A comedian loves his audience. He wants to make them laugh. For this reason, he is also afraid of them. If they’re displeased by, or worse—indifferent to—his routine, he may second guess himself. He might not just change his approach; he might take fewer risks. He knows that when that happens, he’s doomed. I remember…
-
Making art is a small part of the job
DJ Khaled is an artist, and a very popular one at that. He doesn’t sing, rap, or make the beat. He makes songs by finding good instrumental tracks and hiring other artists to record over it. Some people—maybe a lot of them—take this to mean that he doesn’t make music. So what does he actually…
-
0.1%
Over 2 million people have bought Tim Ferriss’s book, The 4 Hour Workweek. Let’s say the goal of the book was to set the reader up to create a lifestyle where they don’t need to find a job. While they might need to work more than four hours, success means they’ve designed their lives for…
-
Out the backpack
In order to help my book find more readers, I attend events. I bring books and give away free copies. When my shoulders strain from the weight of the books in my backpack, and I wonder if there’s an easier way to do this, my mind goes to Rich Paul selling clothes out of the…
-
What would a doctor do?
Doctors don’t look for clients. They look for patients. A doctor helps a patient diagnose their health condition, and puts a plan together for the patient to recover and heal. A good doctor doesn’t need to pitch you to be their patient. In fact, if you find a doctor being overly pushy, it’s a signal…
-
An advantage and disadvantage to publishing at a blog
If you publish your work at a blog, very few people are going to read it. There is an advantage to this: your source of feedback is more introspective. Posting your work at a blog trains you to focus on your own responses to your work. You learn to focus on the process, not the…
-
World building, observations, and names
A couple of years ago, I wrote about how one way to see branding was to build a world. I currently work as the director of marketing at FGX. One of the aspects that continues to energize me is the depth of thought the leaders put into defining the world of global IT logistics. They’ve…
-
Don’t just talk about it, write it out
There is a lot of jargon in the business world. That’s because it’s easy to give something a name and talk about it. It’s much more difficult to give meaning to the name and define it. Writing the new definition out forces you to get clear on the specifics of what it means. It also…
-
Define your work
What do you do? Who do you do it for? Why? Answering these questions, and others like them, is hard work. It can also feel painful, because you commit to being labelled. Even though you contain multitudes, you’re making a decision: you will be known for one thing, for now and in the future. Your…