Category: Promotion
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What would a doctor do?
Doctors don’t look for clients. They look for patients. A doctor helps a patient diagnose their health condition, and puts a plan together for the patient to recover and heal. A good doctor doesn’t need to pitch you to be their patient. In fact, if you find a doctor being overly pushy, it’s a signal…
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An advantage and disadvantage to publishing at a blog
If you publish your work at a blog, very few people are going to read it. There is an advantage to this: your source of feedback is more introspective. Posting your work at a blog trains you to focus on your own responses to your work. You learn to focus on the process, not the…
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World building, observations, and names
A couple of years ago, I wrote about how one way to see branding was to build a world. I currently work as the director of marketing at FGX. One of the aspects that continues to energize me is the depth of thought the leaders put into defining the world of global IT logistics. They’ve…
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Don’t just talk about it, write it out
There is a lot of jargon in the business world. That’s because it’s easy to give something a name and talk about it. It’s much more difficult to give meaning to the name and define it. Writing the new definition out forces you to get clear on the specifics of what it means. It also…
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Define your work
What do you do? Who do you do it for? Why? Answering these questions, and others like them, is hard work. It can also feel painful, because you commit to being labelled. Even though you contain multitudes, you’re making a decision: you will be known for one thing, for now and in the future. Your…
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Participate, even if you’re not prepared
In an ideal world, you’d be prepared for everything you want to participate in. That’s not realistic though. New opportunities pop up all the time. It can feel tempting to want more time to prepare for all of it. What tends to happen is you don’t have energy to, or you’re not able to prioritize…
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The trunk and the branches
Every tree has a central trunk. This trunk eventually splits into branches. Some trees, like the pine tree, will maintain a strong central trunk throughout and very weak side branches, with a goal of growing as tall as possible to get more sunlight. It focuses all of its nutrients towards strengthening this central trunk. This…
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My new Q&A video practice
When I ran my editorial studio, business leaders asked me lots of questions. I wrote notes and jotted these questions down. A few months ago, I pulled all of these questions together into one document, just so I could see what themes emerged. In the spirit of “Publish, don’t send,” I started posting the questions…