Category: Creator Confidential
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“Financials are your best marketing tools”
Ferrari and Lamborghini have Formula 1 racing. Chanel and Louis Vuitton have runway shows. Visual artists have solo and group shows. Adidas and Nike have their various sports. Experts have conferences and speeches. Technology companies, and independent creators, have business performance. “We talked about how your financials are your best marketing tools,” says Regis McKenna,…
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Knocking on doors
How people find out about you matters a lot. Your current physician probably didn’t cold call you. You find good products and services through recommendations, media, and searches. Anyone who is cold calling you is implicitly telling you, “Not enough people trust me to do business with me yet.” That’s why cold calling is difficult.…
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Seek truth
If you’re an expert, your job isn’t to convince people to buy or do something. Your job is to see patterns, acquire information, and provide it to people in a concise and clear way. Seek truth through facts, expert opinions, surveys, anecdotes, and data. This doesn’t have to be complicated or cost even a single…
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Build the team
If you’re an entrepreneur, one of the highest leverage activities you can do is find good people to work with, build a good relationship, and keep working with them. You don’t need to be hiring full-time to start doing this. People can be available in all capacities, for all sorts of roles. (In fact, many…
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Find a ladder
Structure is great for giving people things to focus on and to channel their creative energy through. Structure is bad for constraining people and sucking away their motivation. It’s easy to either become too rigid with your structure, or to embody a swirl of chaotic energy. You need to know when to do what. One…
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“What if grinding is bad?”
A coach asked me this question in my late 20s. It was mind-blowing. At the time, I’d already read Trying Not to Try, and I was still soaking things in and slowly shifting my worldview. This question really accelerated the process. Some questions that counter-grinding question provoked: Wasn’t everything supposed to be a grind? If…
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Make a habit of sharing other people’s work
One of the scariest things about promoting your own work is the fundamental reality that nobody else cares. It’s not a personal attack on the worth of you or your work; it’s just that people are living their own lives. They experience their own thoughts, curiosities, and challenges. You may know this in theory, but…
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Self-worth and dreams
It’s easy to buy into the idea that you can’t be happy until you’ve achieved your goal. Your dream, your personal calling, whatever you want to call it. The reality is, that we don’t control how things turn out after we do something. We only control our effort. Most dreams stay dreams, and we often…
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Focus on the work
I really like this excerpt from an interview with cinematographer Brad Rushing: I do try and keep faith in myself and honestly, when I do have crises with the system or success, a nebulous thing, I really get basic. I go back and remind, “Brad, you’re an artist. That was the contract you made. You…
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How to write about failures
People like a winning image. I believe this, and I see examples of it every day. I feel it too. I don’t like pity parties, sadness, or discouragement; I’m drawn to hope, encouragement, and excitement. I used to think that this meant people wouldn’t want to read about anything except the W’s. By extension, that…