People have different reasons for going to the gym. You might go to the gym to improve your physical health. I might go to the gym to let off steam from work. Somebody else might go to the gym to improve their self esteem. Still, another person might want to look more attractive, so they can hopefully find a partner (maybe at the gym!) and feel less lonely.

The thing we all have in common is that we decided that working out at the gym will be the solution to our problems. Now, we just need to actually work out, at a clean place and fair price.

A trainer working at the gym doesn’t need to be an expert at letting off steam, or improving self esteem. They don’t promise you that you’re going to find a partner. They just need to help you work out and achieve your fitness goals.

When you’re looking for ways to start a business, your customers will have all sorts of professional and personal problems. 

If you feel confused, one useful starting point can be to ask yourself what your version of the gym is. What’s the solution that people have decided on? Position yourself accordingly.