“My passengers surprised me,” Gavin says, remembering his early days. “I thought they would be silent or on the phone. But most people wanted to talk. When I mentioned my jewelry, they asked for business cards, but I didn’t have any.”
That’s when a light bulb went off in his mind: Why stop at business cards? Why not just show them my jewelry? So Gavin turned his car into a showroom. He positioned jewelry everywhere and stored extras in the glove compartment.
Jon Youshaei, Forbes