Permission marketing, consistent distribution

“My passengers surprised me,” Gavin says, remembering his early days. “I thought they would be silent or on the phone. But most people wanted to talk. When I mentioned my jewelry, they asked for business cards, but I didn’t have any.”

That’s when a light bulb went off in his mind: Why stop at business cards? Why not just show them my jewelry? So Gavin turned his car into a showroom. He positioned jewelry everywhere and stored extras in the glove compartment.

Jon Youshaei, Forbes

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