Herbert Lui

Blog on creativity, marketing, and the human condition.

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  • Montage fallacy

    The training montage of Rocky was the most outstanding part of the story to me. It was inspiring to watch Rocky’s personal transformation, from a bum to a champion, effectively take place in several minutes. This kind of montage is a common element in all sorts of movies. It’s an incredibly boring part of the…

    Herbert Lui

    August 23, 2023
    Expectations, Life
  • Confidence, from within

    A few months ago, I read this piece by Kunal Gupta on conditional confidence. He observes that he reached a state of confidence after an event, like a successful outcome or an achivement. For example, one statement would be, “Once I hire people to work with me, then I can feel confident in my business…

    Herbert Lui

    August 22, 2023
    Expectations
  • Manifesting works as an initial step

    Chris Do asks, “Do you believe in manifesting?”  He expands, “About 10 years ago, I started telling people that I wanted to travel the world, and have other people pay for it. Now, I’m invited to speak (all over the world) and am paid for it.” Chris shares a couple of additional examples, like daydreaming…

    Herbert Lui

    August 21, 2023
    Expectations
  • Take an inventory of your top ten memories

    There’s a saying, “You’re only as good as your last performance.” For example, an author might say, “You’re only as good as your last article.” That’s all good until you experience a setback—or perhaps an unfortunate streak of them. If you buy too heavily into the statement, “You’re only as good as your last performance,”…

    Herbert Lui

    August 20, 2023
    Expectations
  • Writing, in the Office of the CEO

    Over a year ago, GitLab put a job post out for a Senior Executive Content Communications Manager (CEO), which involved ownership of the current CEO content program (including elements of publicity, guest posts, speaking topics and decks, social media, category creation, etc.) and developing and executing a content plan for the next three years.  Similarly,…

    Herbert Lui

    August 19, 2023
    Contentions
  • Intergenerational advantages

    Children of entrepreneurs are more likely to start their own businesses; this paper pegs an increased likelihood at 60%. This has implications for financial well-being; as Robert Frank writes in Richistan, “Most Richistanis got where they are by tapping into this global river of cash—usually by starting their own companies.” It’s important to acknowledge this…

    Herbert Lui

    August 18, 2023
    Expectations
  • Contentions: Bringing creativity, brand, and distribution together

    As an expertise, marketing has an even wider set of specialties and experiences than many other lines of work. Even in the world of organic internet marketing, it’s easy to experience overwhelm considering the many channels; TikTok, SEO, Twitter (X), LinkedIn, Threads, Reddit, etc. While marketing can be extremely fun to work on (and equal…

    Herbert Lui

    August 17, 2023
    Contentions, Creativity, Creator Confidential, Figma
  • Your art doesn’t need more time, your time needs more art

    I’ve occasionally written about the experience of writing within small amounts of time. In Big Ideas, Small Papers, I write: One of the most painful things about writing in small amounts of time is the lack of time for re-working. It feels like writing on a scrap of paper that’s way too small. I would…

    Herbert Lui

    August 16, 2023
    Contentions, Creativity, Creator Confidential
  • POSSE

    Platforms can amplify your voice, certainly. However, publishing directly on them as a medium also changes the way you approach writing.  A platform incentivizes you to think of what your work can do for you; true creative work requires you to consider what you can do for your work—and for other people. It’s a platform’s…

    Herbert Lui

    August 15, 2023
    Creativity, Creator Confidential, Expectations
  • “Why not?”

    Sometimes you don’t need a good reason to do something. You need a good reason to not do it. Also, “Why not me?” Is there a good reason that you don’t deserve something good to happen to you? Is there a good reason that something positive shouldn’t happen to you? (The same question can be…

    Herbert Lui

    August 14, 2023
    Creativity, Expectations
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