Herbert Lui

Blog on creativity, marketing, and the human condition.

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  • Creative Doing
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  • Graceful embarrassment

    Porsche recently shipped its first NFT, to little traction. It’s a 91-year-old company, turning 92 this year, with tons of cash in the bank. If you were being critical of it, you’d probably make the case that the team should’ve known better. It should have spent more time building ties to the community. It should…

    Herbert Lui

    January 24, 2023
    Creativity, Creator Confidential
  • In defense of copycats

    Michelangelo found his first patron, a Cardinal named Raffaele Riario, by forging a sculpture and artificially aging it. It wasn’t a cult of personality, or story, or perception of originality, that drove the work; it was the skill.  The times have changed, in a way. We value work differently, because copies and replicas can be…

    Herbert Lui

    January 23, 2023
    Creativity
  • Contentions: Describing your work

    The way you describe your work is incredibly important. Not only is it how other people know what it is you do; it’s also a chance to show what you believe in, and to make the case they should believe it too.  For example, Debbie Millman distinguishes between the image of “personal brand,” and the…

    Herbert Lui

    January 22, 2023
    Contentions, Creator Confidential, Promotion
  • The smart thing vs. the right thing

    The internet is riddled with so many posts on how to do things the smart way. You’ll see it in other words—“more efficiently,” “optimize,” “pareto principle,” “shortcut,” “insight”—etc. Effectively, it’s an acceptable way of suggesting, “Here’s a secret.” You may also have been trained to keep a radar up for these things; to always try…

    Herbert Lui

    January 21, 2023
    Creativity, Life
  • Solomon’s Paradox

    “Solomon’s paradox of wise reasoning, in which performance of wisdom differs when reasoning on an issue in one’s own life vs. another’s life, has been supported by robust evidence,” write Wentao Xu, Kaili Zhang, and Fengyan Wang in Frontiers in Psychology. Sometimes, we’re too close to the problem; maybe it’s directly in our blind spot.…

    Herbert Lui

    January 20, 2023
    Creator Confidential, Life
  • Don’t live the someday life

    In spite of the seasons in life, some things are too important to save for, “Someday.” Like, happiness.  For those deferring happiness: bad news. The next promotion won’t make you happy. Quitting your job won’t make you happy. Learning a skill won’t make you happy.  Dr. Hannah Rose wrote a great post on the proper…

    Herbert Lui

    January 19, 2023
    Creativity, Life
  • Perceptions vs. the truth

    “One of the attractions of newsletters and podcasts for me is that the best ones throw off the artifice of knowing The Truth and instead are journeys of figuring it out. This is pretty much what being a human is about. We’ve always been trying to figure things out. I believe that’s what the attraction…

    Herbert Lui

    January 18, 2023
    Life
  • Jeitinho

    Mark Manson writes, “Jeitinho refers to the ability to find ways to cut corners or “hack” the system in some way. So if I figure out a way to renew my driver’s license without having to wait in line for three hours, that’s jeitinho. If I manage to find a way into the soccer game…

    Herbert Lui

    January 17, 2023
    Life
  • Your noise, my song

    97-109-107 writes at Hacker News: “Do any of you share the impression that the threshold for what is passing for articles and opinion pieces barely warrants being written down? The proliferation of blogging, posting and social media seems to have left me with a feeling with slight resentment towards most written content (as it’s just…

    Herbert Lui

    January 16, 2023
    Creativity
  • Ship it anyway

    There’s a story Nahnatchka Khan tells about recruiting Ali Wong as a writer for Fresh Off the Boat; Khan asked Wong’s manager for samples and a spec script, and receives a nine page script—a fraction of what she was expecting.  Still, Khan had seen Wong’s standup and familiar with her work, and she was interested…

    Herbert Lui

    January 15, 2023
    Creativity, Creator Confidential
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