Herbert Lui

Blog on creativity, marketing, and the human condition.

  • About
  • Creative Doing
  • Newsletter
  • When the dream changes

    Hacks is one of my favorite shows on TV. It’s smart, hilarious, and very tightly-written. While there are many moments and lines that I like from the show (“You don’t even know what hard is”), perhaps the most meaningful one took place in the penultimate episode of the fourth season. There’s a good recap here,…

    Herbert Lui

    May 30, 2025
    Creativity, Creator Confidential, Expectations, Turning Stories
  • It’s not about how you make it, it’s about how you spend it

    Of the few people who accumulate vast amounts of money—tens or hundreds of millions—there are many who lose it all. They spend the money on failed businesses, expensive things like cars, illiquid investments like mansions, living out lavish group experiences with their friends and entourage. Even incredibly high earners can go broke if they’re not…

    Herbert Lui

    May 29, 2025
    Expectations, Life, Turning Stories
  • A setback is a good opportunity…

    To choose optimism.  When things are going well, it’s easy to feel optimistic. The momentum can practically carry you away. It’s when things aren’t going well, that’s the real opportunity—a game rep—to actually practice optimism in three ways: If you can seize this moment, you can seize the next one as well.

    Herbert Lui

    May 28, 2025
    Creativity, Expectations
  • Keeping this blog a main thing

    Writing at this blog is a good source of energy for the rest of my life. When I write this blog, I do better at the rest of the stuff—my work and business, my family, etc.  Sometimes, I want to promote my writing. I want to make a newsletter, more posts at LinkedIn or Medium,…

    Herbert Lui

    May 27, 2025
    A Matter of Time, Creator Confidential
  • Creative lineage

    You and your work are not on an island. You are part of a tradition—the most recent people to join a party that started decades, maybe centuries or millennia ago.  Who came before you? What work came before your work? “For me music has always been about lineage,” Philip Glass writes in his memoir, Words…

    Herbert Lui

    May 27, 2025
    Creativity, Creator Confidential
  • Three ways to learn taste

    Martin Scorsese approached filmmaking by having one of his archivists record videos of films and live TV with multiple VCRs, and cataloging them into a system. He ended up with thousands of these videos. You will approach your work with the same kind of obsessiveness, though perhaps to a smaller degree. You will research meticulously,…

    Herbert Lui

    May 26, 2025
    Creativity, Creator Confidential
  • Organizing principle

    If an album has 12 songs, there are just over 479 million ways to organize them in a sequence (12 songs * 11 songs * 10 songs… all the way until the last 1). Out of all of these possibilities, a recording artist needs to decide which one tracklist represents what they want to say.…

    Herbert Lui

    May 25, 2025
    Creativity, Creator Confidential, Figma
  • Three things about options

    Options open up possibilities. They are a form of freedom. Time spent discovering and creating new options is an investment. Maintaining an option will always require extra work or fees. If you can afford it, this can be a good idea, even if you don’t have a great reason to maintain it. Don’t let your…

    Herbert Lui

    May 24, 2025
    Creativity, Creator Confidential
  • Sincerest forms

    Imitation is the sincerest form of flattery. Jealousy is the sincerest form of desire. Doubt is the sincerest form of humility. Guilt is the sincerest form of conscience. Confusion is the sincerest form of ambition.

    Herbert Lui

    May 23, 2025
    Life
  • Start lightly, without a commitment to consistency

    Many entertainers are on YouTube. When people asked comedian Yoo Jae-suk why he wasn’t, he explained that he didn’t have the time. Starting a YouTube channel would be a program in itself, and he wanted to do it well.  Jae-suk’s friend and colleague, Kim Jong-kook, runs a channel with millions of subscribers. Jong-kook explained to…

    Herbert Lui

    May 22, 2025
    Creativity, Creator Confidential, Turning Stories
←Previous Page
1 … 7 8 9 10 11 … 140
Next Page→