Herbert Lui

Blog on creativity, marketing, and the human condition.

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  • Red lights

    A red light is not an obstacle getting in the way of your destination; it is the destination. You are constantly arriving at the destination, the place you’re meant to be. Even if it wasn’t the place you had in mind, or the place you want to go, you’re meant to be wherever you are,…

    Herbert Lui

    April 17, 2023
    Creativity, Creator Confidential, Expectations
  • Skimming a book can change your life

    Usually, if you think something’s important to learn, you’ll want to dedicate time and energy to do it. You want to do this very intentionally: to set aside an extended period of resources to learn something. Maybe the next time you take a vacation, or have a sabbatical, or are in between jobs.  While this…

    Herbert Lui

    April 16, 2023
    Life
  • If you can’t prioritize it, make it a practice

    Some things are just too important to ever prioritize or de-prioritize. They’re things you have to do every day-ish. The most fundamental example is eating, sleeping, and drinking water. Breaking any of these practices is simply not sustainable for your health, quality of life, or work.  The same applies to practicing all sorts of other…

    Herbert Lui

    April 15, 2023
    Life
  • Seeing the expectations you picked up

    Expectations work like gravitational pressure. It feels similar to mimetic desire (perhaps the two are related!), like there’s no way to escape what’s being expected of you.  The forces of these expectations have very real consequences. For example, if your teachers expected you to learn well and get high grades, they’d behave in ways that…

    Herbert Lui

    April 14, 2023
    Expectations
  • Getting stuff done sets you apart

    Completing and delivering a project, on time, will set you apart.  This observation tends to surprise me, although it really shouldn’t. There are so many people who fail to meet this standard test. Scoping goes awry, they don’t communicate enough (out of a lack of skill, fear, or understanding), and projects fall apart. Think about…

    Herbert Lui

    April 13, 2023
    Creativity, Creator Confidential
  • Flexibility cost

    Sticking to the plan is usually the least expensive solution. However!  Plans are just guesses. Sometimes we guess poorly. Or, circumstances change, and our guess proves to be wrong. For example, you planned to quit our job, and entrepreneurship turns out to be nothing like what you guessed it would be like. Or you started…

    Herbert Lui

    April 12, 2023
    Creator Confidential, Life
  • Text generation

    It used to be that typing was the only way to generate original text.  By extension, you needed to actually know what you wanted to say before you could generate the text.  Typing itself isn’t hard; the process of coming up with what you want to say, and then actually saying it, is the challenge.…

    Herbert Lui

    April 11, 2023
    Contentions
  • Beef and A24

    I just watched Beef this weekend, and it was really great. As much as I appreciate film and culture, I’m also well aware of how easy the experts make it seem to develop an opinion. For now, my eloquent, brilliant, opinion goes as far as this: it was really great. I greatly despise horror and…

    Herbert Lui

    April 10, 2023
    Contentions
  • “You can do anything…”

    With the implication that if you don’t, that was your choice. Your responsibility. Or if you’re being hard on yourself, it’s your fault you are stuck in the circumstances you’re in. As I wrote the other day, there’s a sense of cruelty to this, not only because it’s not a gentle idea; it’s also simply…

    Herbert Lui

    April 9, 2023
    Expectations
  • Maps, masks, and models

    “Never confuse your mask with your face. You are so much more,” Frederik Gieschen writes.  “The map is not the territory,” is a phrase coined by Alfred Korzybski. “All models are wrong, some are useful,” George Box writes. By default, every analysis, heuristic, and principle omits something. They’re useful because they generally omit the right…

    Herbert Lui

    April 8, 2023
    Expectations
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