Herbert Lui

Blog on creativity, marketing, and the human condition.

  • About
  • Creative Doing
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  • Books are an organized hobby

    Anne Trubek writes: Books are now, I think, and will continue to be more clearly over the next two decades or so, a minor form. Like opera, or theater, or ballet. I adore all of these art forms. I spend money of them, as I do on books. As do millions of others. And we…

    Herbert Lui

    October 28, 2023
    Creator Confidential
  • Winning vs. not losing

    There are two quotes I really liked from Shane Parrish’s Clear Thinking: “While the rest of us are chasing victory, the best in the world know they must avoid losing before they can win. It turns out this is a surprisingly effective strategy.” “If you find yourself in a hole, the first thing you need…

    Herbert Lui

    October 27, 2023
    A Matter of Time
  • Practice as perpetuation

    A couple of days ago, someone told me that they saw me using a portable monitor and decided to buy one for themselves.  It’s just another reminder that people learn from each other and get energy and inspiration from each other.  If you wish something was more widespread, the best thing you can do is…

    Herbert Lui

    October 26, 2023
    Creativity, Expectations, Promotion
  • Three things about your competitors

    If a tattoo artist does a good job the first time you get a tattoo, you’ll be interested in getting more tattoos. They’ve just created an opportunity for other tattoo artists. If somebody reads a book about creativity, they’re probably actually more likely to read another book about the topic—not less.  While competitive energy can…

    Herbert Lui

    October 25, 2023
    Creativity, Creator Confidential, Promotion
  • Never take offense that you have to negotiate

    Here’s something I wish I knew a decade ago (or even just five years ago): This is the other huge mistake people make when they start negotiating. They take offense at what’s being offered because they feel it’s an unfair representation of what they’ve put in. Please understand this: negotiations are not personal. Again, I…

    Herbert Lui

    October 24, 2023
    Creator Confidential, Expectations, Life
  • Eigenzeit

    While I’ve known about the concept of Eigenzeit for a couple of years, which Oliver Burkeman likens to, “the insight that meaningful productivity often comes not from hurrying things up but from letting them take the time they take,” working full-time at Figma has created an opportunity for me to actually practice it.  I’ve often…

    Herbert Lui

    October 23, 2023
    A Matter of Time, Figma, Life
  • 615 days of blogging for the hell of it

    Whiona writes: Why is that the end goal of blogging? Of writing? Just to make money and grow our followers? To increase our traffic so we can expose our visitors to 300 repetitive ads that take up their entire phone screen? To “convert” our readers into our customers, because them reading and enjoying what we…

    Herbert Lui

    October 22, 2023
    Creativity, Creator Confidential
  • Swoopers and bashers

    “Swoopers write a story quickly, higgledy-piggledy, crinkum-crankum, any which way. Then they go over it again painstakingly, fixing everything that is just plain awful or doesn’t work. Bashers go one sentence at a time, getting it exactly right before they go on to the next one. When they’re done they’re done.” Kurt Vonnegut Thomas Basbøll…

    Herbert Lui

    October 21, 2023
    Creativity, Creator Confidential
  • To balance out overthinking, ask yourself, “How hard can it be?”

    Recently, Acquired.fm asked Nvidia CEO Jensen Huang what company he would start today. Jensen says: “I wouldn’t do it, and the reason for that is really quite simple (ignoring the company that we would start—first of all, I’m not exactly sure). The reason why I wouldn’t do it—and it goes back to why it’s so…

    Herbert Lui

    October 20, 2023
    Creator Confidential, Expectations, Life
  • Keep faith in the end, accept inconvenient facts

    I recently came across Admiral Jim Stockdale, who Jim Collins describes as, “the highest-ranking United States military officer in the “Hanoi Hilton” prisoner-of-war camp during the height of the Vietnam War. Tortured over twenty times during his eight-year imprisonment from 1965 to 1973, Stockdale lived out the war without any prisoner’s rights, no set release…

    Herbert Lui

    October 19, 2023
    A Matter of Time, Expectations
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