Herbert Lui

Blog on creativity, marketing, and the human condition.

  • About
  • Creative Doing
  • Newsletter
  • Run with it

    From Figma’s careers page: Building Figma is about taking initiative, being bold and charting a new course, not running a playbook. Figmates are building the future of design by tackling big, scary, exciting challenges like Figma’s future depends on it. Because it does.

    Herbert Lui

    January 29, 2024
    Creativity, Creator Confidential, Figma
  • Friendship and creative work

    Rebecca Morrison asks, “What do you do when your family doesn’t believe in or even understand your writing dreams?” It’s natural for you to express your frustrations, angst, and fears with your family and friends. They’ll do the same to you, because you’re close. You can let your guard down around them and be yourself,…

    Herbert Lui

    January 28, 2024
    Creativity, Creator Confidential, Expectations, Life
  • Tell people what you want to do, and it just might happen

    Tom Critchlow recently published his list of dream clients, and how he believed he could add value to them. (The post started as a thread, which itself was a response to this prompt.)  It wouldn’t surprise me at all if some of these came to fruition. (In fact, I’m expecting that to happen.) Tom’s thoughtfulness,…

    Herbert Lui

    January 27, 2024
    Contentions, Creator Confidential, Expectations, Promotion
  • Three things on spontaneity

    Scheduling something makes it more likely to happen, while simultaneously taking the fun out of it. Selin A. Malkoc makes the case that it feels too forced. One solution is to plan less, and to get comfortable with the stigma of unplanned meet ups—which is currently characterized as “lazy and non-committal.” They’re also less ambiguous;…

    Herbert Lui

    January 26, 2024
    A Matter of Time, Creativity
  • Zen longcutting

    A Zen student went to a temple and asked how long it would take him to gain enlightenment if he joined the temple. “10 years,” said the Zen master. “Well, how about if I really work hard and double my effort?” “In that case, 20 years.” See also “Why trying too hard can backfire.”

    Herbert Lui

    January 25, 2024
    A Matter of Time, Creativity, Creator Confidential, Expectations
  • Six things about glamorous jobs

    If a job is prestigious, it’ll entice more people who want to do it; it feels existential. Many people will often be willing to do anything for it, grateful for a chance to give up their personal lives for the opportunity to participate. The people best positioned to do this aren’t necessarily the most skilled;…

    Herbert Lui

    January 24, 2024
    Creativity, Creator Confidential
  • Showing up vs. disappearing

    Anna Gat writes: I’ve been telling people that your number one job is to not disappear. It’s maddeningly easy to disappear, the stage trapdoor remains open. I’ve been repeating it with wild gestures, whenever someone breaks up with their famous cofounder, I’ve been waxing ex cathedra, when friends leave buzzing cities, upscale jobs: Do not…

    Herbert Lui

    January 23, 2024
    A Matter of Time, Creativity, Creator Confidential, Life
  • “How do you work past self doubt?”

    u/blinkycake writes: I have a talent for art and a desire to start a creative career of my own making, but feel like I’m being held back by doubts about creative careers. I’m about to be 35 and want to start a creative career in art (freelance illustration and painting) and I’m haunted by the…

    Herbert Lui

    January 22, 2024
    Creativity, Creator Confidential
  • Assumptions and big decisions

    Patrick McKenzie says to Tyler Cowen: I had gone to university at Washington University in St Louis to study computer science. I was worried because the Wall Street Journal said the dot com bust means that engineering employment will cease in the United States of America. All future engineers will be hired in China or…

    Herbert Lui

    January 21, 2024
    Around the World, Creator Confidential, Life
  • Intelligence, energy, and integrity

    In Working Together, Michael Eisner and Aaron Cohen share the traits that Warren Buffett looks for in a partner: “You’re looking for three things, generally, in a person,” says Buffett. “Intelligence, energy, and integrity. And if they don’t have the last one, don’t even bother with the first two. I tell them, ‘Everyone here has…

    Herbert Lui

    January 20, 2024
    Expectations
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