Herbert Lui

Blog on creativity, marketing, and the human condition.

  • About
  • Creative Doing
  • Newsletter
  • Three things about Dan Runcie building Trapital

    Dan Runcie has built something really special with Trapital. Chenell Basilio breaks down how he does it. Some notable points: Write what you want to live: “Dan didn’t start Trapital because he was the most experienced, knowledgeable, Hip-Hop insider. He became an most experienced, knowledgeable, Hip-Hop insider because he started Trapital.” (via Jay Clouse.) I’ve…

    Herbert Lui

    February 16, 2024
    Creator Confidential, Promotion
  • When happiness happens

    You will never be happy if you continue to search for what happiness consists of. You will never live if you are looking for the meaning of life. Albert Camus HAPPINESS.—A butterfly, which when pursued, seems always just beyond your grasp, but if you sit down quietly may alight upon you. New Orleans Crescent

    Herbert Lui

    February 15, 2024
    A Matter of Time, Expectations, Life
  • Value your ignorance

    My friend Abdel’s lament, after watching a student “solve” the Rubik’s Cube on his desk just like the YouTube video showed her how: “You need to value your ignorance.” Ross Gay, The Book of Delights When I played video games as a young boy, I constantly referred to cheat codes and guides. I wanted to…

    Herbert Lui

    February 14, 2024
    Around the World, Creativity, Creator Confidential, Life
  • A new Bloomberg

    Something interesting happened today. Semafor reports: Sherwood, the media arm of the retail trading platform, Robinhood has poached a half-dozen high profile journalists to lead its Spring launch. Walter Hickey, the Business Insider data guru who won a Pulitzer for his role in a graphic novel-style treatment of the oppression of Uyghurs, who will be…

    Herbert Lui

    February 13, 2024
    Contentions, Creator Confidential, Revision
  • Dependence

    From: Steve Jobs To: Steve Jobs Subject: Date: September 2, 2010, 11:08 p.m. I grow little of the food I eat, and of the little I do grow I did not breed or perfect the seeds. I do not make any of my own clothing. I speak a language I did not invent or refine.…

    Herbert Lui

    February 12, 2024
    Around the World, Life
  • Clear the calendar

    On any given day, your brain could give you a burst of energy to do something you’ve been putting off; it might feel like a whim. Consider giving this more attention than you’d think. Clear an afternoon off for it if you can, and let the inspiration take you where it wants you to go.

    Herbert Lui

    February 11, 2024
    A Matter of Time, Creativity
  • Five themes in the creative process

    In preparation for a podcast, I put together some themes that I’ve seen common to many creative processes. Here are five: If you’re just starting out, learn more about the 4 step creative process. A linear representation of the process usually helps, particularly with production. A reader recently applied it to their data visualization project.…

    Herbert Lui

    February 10, 2024
    Creativity
  • Plugging in and powering up

    My latest for Figma is up, “How to plug in and power up your designer-developer handoff with Figma and Jira.”  In order to make this post, my team and I interviewed several customers over phone and email, and drew five insights on how product development teams can work better together: This is my new standard…

    Herbert Lui

    February 9, 2024
    Figma
  • A technique if you can’t figure out what you want 

    One of the more challenging questions you may come across is, “What do you want?”  In The Alter Ego Effect, Todd Herman shares a powerful prompt: I leaned back in my chair, waiting for Michael, a fairly successful real estate professional, to answer my question: “What do you want?” He looked pained, like he couldn’t…

    Herbert Lui

    February 8, 2024
    Expectations, Life
  • Spot the difference

    Early in my career, I worked at Lifehacker as a staff writer. I needed to write three short posts every day, and two long ones each week. My editors were giving me comments and suggestions on all of these posts, but I noticed a tension: as I accepted these changes and resolved comments, they would…

    Herbert Lui

    February 7, 2024
    Contentions, Creativity, Figma, Revision
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