Herbert Lui

Blog on creativity, marketing, and the human condition.

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  • Creative Doing
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  • Delusions and evolutionary fitness

    Shankar Vedantam and Bill Mesler write in Useful Delusions: In recent years, psychologists and neuroscientists have shown that the human brain is designed to make a number of errors in perception and judgment. These “bugs”—distortions, shortcuts and other cognitive cross-wiring—produce slanted pictures of reality. They exist for a reason: Evolution found that, on average, the…

    Herbert Lui

    March 20, 2024
    Creativity, Creator Confidential, Expectations, Life
  • Pain, suffering, and low expectations

    When asked about advice for students, Jensen Huang says that one of his key advantages is low expectations: You want to refine the character of your company. You want greatness out of them, and greatness is not intelligence, as you know. Greatness comes from character, [which] isn’t isn’t formed out of smart people. It’s formed…

    Herbert Lui

    March 19, 2024
    Expectations
  • Entrepreneurship isn’t a job title, it’s a mindset

    Some words from Satish Kanwar came to mind today, which is a lesson he learned after selling his business: The truth is, it took me longer than I care to admit to realize that I had been thinking about my identity the completely wrong way. Being an entrepreneur wasn’t attached to this business. It was…

    Herbert Lui

    March 18, 2024
    Creativity, Creator Confidential, Figma
  • Preparation enables presence

    Whether you’re playing in a competitive sport, appearing as a speaker, or attending an important meeting, showing up prepared will set you up to be more present.

    Herbert Lui

    March 17, 2024
    A Matter of Time, Creativity, Creator Confidential
  • Change the metaphor

    You and I constantly tell ourselves stories about our work, and these stories affect how we treat the work and treat the people we work with. The most important thing to remember is you always have a choice to flip the metaphor or introduce a new one. That’s a starting point for you to see…

    Herbert Lui

    March 16, 2024
    Creativity, Expectations, Life
  • Notes-based meeting prep

    Earlier this week, my coworker and I had a 1-1 meeting and she was delighted to see that I had brought a small index card and pen to the meeting. We spent a few minutes chatting about it. Here’s what I said: Before every meeting, I prepare a 4×6 index card. If there is a…

    Herbert Lui

    March 15, 2024
    A Matter of Time, Creator Confidential, Figma
  • The case of the stolen smell

    I recently saw James Blake tweet, “The brainwashing worked and now people think music is free.” Then, a couple of days later, I read this story: In the days of old Yedo, as Tokyo was once called, storytellers told wonderful tales. Many of the stories were about the wit and wisdom of Ooka Tadasuke. Ooka…

    Herbert Lui

    March 14, 2024
    Creativity, Creator Confidential, Promotion
  • Big fish in a bigger pond

    In Lucky Me, Rich Paul writes: Now I have to help guys in the league who used to be stars, but can’t let go of their ego and accept a new role. Then there are my young clients coming into the NBA; every one of them was once the star on their high school or…

    Herbert Lui

    March 13, 2024
    Creator Confidential, Expectations, Life
  • David Chang on the long, hard, stupid way

    I recently came across a great quote from David Chang, “Just because we’re a casual restaurant, doesn’t mean we don’t hold ourselves to fine dining standards. We try to do things the right way. That usually means doing things the long, hard, stupid way.” David has elaborated on this quote:  When your back is turned…

    Herbert Lui

    March 12, 2024
    Creativity, Creator Confidential, Expectations
  • Expensive and cheap information

    Stewart Brand has said, “On the one hand information wants to be expensive, because it’s so valuable. The right information in the right place just changes your life. On the other hand, information wants to be free, because the cost of getting it out is getting lower and lower all the time. So you have…

    Herbert Lui

    March 11, 2024
    A Matter of Time, Contentions, Creativity, Creator Confidential
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