Herbert Lui

Blog on creativity, marketing, and the human condition.

  • About
  • Creative Doing
  • Newsletter
  • When prestige narrows horizons

    Patrick Bringley writes about his time working at The New Yorker in All the Beauty in the World:  It took me almost three years to grasp an unwelcome paradox. If I were working a less “impressive” job, I would be scribbling my thoughts down in obscurity, free to take big swings at whatever topic inspired…

    Herbert Lui

    December 17, 2023
    Creativity, Creator Confidential
  • The pinnacle of success

    “You have reached the pinnacle of success as soon as you become uninterested in money, compliments, or publicity.” Orlando Aloysius Battista, via MoneyZen by Manisha Thakor

    Herbert Lui

    December 16, 2023
    Creator Confidential, Expectations, Life
  • Dealing in hope

    One can lead a nation only by helping it see a bright outlook. A leader is a dealer in hope. Napoléon Bonaparte (via Prehistoric by Alex Wong)

    Herbert Lui

    December 15, 2023
    Expectations, Life
  • Writing is transference of energy

    When you’re editing, consider how the order of information can shift the energy of the work.  You can do this starting at the most zoomed out: at a section level, then paragraph level, then sentence level, then individual word level.  Some sections will need more love than others. You’ll need to cut some turns of…

    Herbert Lui

    December 14, 2023
    Contentions, Creativity, Creator Confidential
  • Finding echoes of other people in yourself

    So I’d say, to the extent I can, that the image came in parts, and congealed when I started writing. For me, creating a character is like acting. I have to imagine being them. Empathy is about finding echoes of another person in yourself. And when I imagined being the boy in this story, these…

    Herbert Lui

    December 13, 2023
    Contentions, Creativity, Life
  • Process leads to purpose

    A couple of days ago, Creative Doing was featured in Readwise’s newsletter, Wisereads. It excerpts a passage from the introduction: Finding my creative purpose involved letting go of every impulse and habit that made me successful at my work projects, and shifting my focus away from results into the process. Process is about consistently making…

    Herbert Lui

    December 12, 2023
    Creativity, Creator Confidential
  • Favors balance out

    A few years ago, Ryan Holiday shared a lesson he learned from Tim Ferriss: When Tim’s blog was just starting to take off, I emailed him and asked him if he might include a link back to mine. I laid out this clear case as to why — the things I’d done for him in…

    Herbert Lui

    December 11, 2023
    Creator Confidential, Expectations
  • “Happy-when” people

    Shane Parrish writes in Clear Thinking: Running on the hedonic treadmill only turns us into what I call “happy-when” people—those who think they’ll be happy when something happens. For example, we’ll be happy when we get the credit we deserve, or happy when we make a bit more money, or happy when we find that…

    Herbert Lui

    December 10, 2023
    A Matter of Time, Expectations, Life
  • It’s just business

    A little over a year ago, I wrote a guest post for Dan Runcie at Trapital unpacking how Pusha T positioned his career for longevity (and I wrote about it again here). The early years of Push’s career had high highs and low lows, particularly when he and his brother No Malice were stuck in…

    Herbert Lui

    December 9, 2023
    Creativity, Creator Confidential
  • Stand up

    Steve Jobs discusses hiring people, in an interview for In the Company of Giants (via the Steve Jobs archive): Over time, my digging in during an interview gets more precise. For example, many times in an interview I will purposely upset someone: I’ll criticize their prior work. I’ll do my homework, find out what they…

    Herbert Lui

    December 8, 2023
    Expectations
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