Herbert Lui

Blog on creativity, marketing, and the human condition.

  • About
  • Creative Doing
  • Newsletter
  • “The road is made by walking”

    Walker, your footsteps are the road, and nothing more. Walker, there is no road, the road is made by walking. Walking you make the road, and turning to look behind you see the path you never again will step upon. Walker, there is no road, only foam trails on the sea. Border of a Dream: Selected Poems of Antonio Machado, translated by Willis Barnstone

    Herbert Lui

    January 12, 2024
    A Matter of Time, Around the World, Creativity, Creator Confidential
  • On why people around you stop you from changing

    The people closest to you serve as your anchors. The benefit is that they keep you steady and provide support. The drawback is they also hold you back from making changes that you may want to explore. If they’re not suited in a similar worldview to where you want to go, this force feels practically…

    Herbert Lui

    January 11, 2024
    Creator Confidential, Expectations
  • The right season

    A fruit is nothing picked out of season. Even a brute’s praise won’t stand to reason. Border of a Dream: Selected Poems of Antonio Machado, translated by Willis Barnstone

    Herbert Lui

    January 10, 2024
    A Matter of Time, Creativity, Creator Confidential, Expectations
  • Put the words on the page

    When Lauren Martin was writing her book, and dealing with the anxiety of it, she sought out advice from other writers (via Jimmy Chim). She learned: The consensus was obvious: Stay present. Stay with what’s in front of you. Don’t get ahead of yourself, don’t worry about the middle and the ending, just stick with…

    Herbert Lui

    January 9, 2024
    A Matter of Time, Creativity, Creator Confidential, Expectations, Life
  • Lightning in a bottle

    Seth Godin writes, “When you’re having a good day, go for a walk and record a ten minute audio sharing your optimism, confidence and possibility. You’ll want to listen to it again.”  If you know you’ll want to remember it later, then give your future self a prompt. That way, you can also practice the…

    Herbert Lui

    January 8, 2024
    A Matter of Time, Expectations, Life
  • A place is a tool

    Whenever you feel like what you’re doing is really difficult, try changing where you do it. I wrote about this in-depth at Forge. I also recently heard Paul Ford and Rich Ziade describe the office as a tool, which reminded me of a story from my student days, about how the library was a tool…

    Herbert Lui

    January 7, 2024
    Around the World, Creativity, Figma, Life
  • It’s still hard

    A few weeks ago, a friend—a fellow author who also blogs every day—said something to the effect of, “I can’t believe you blog every day while you work a full-time job.” I shrugged it off. My memory of the experience mostly involves having a lot of fun, the writing feeling easy, and a deep sense…

    Herbert Lui

    January 6, 2024
    Creativity, Creator Confidential
  • Serve tomorrow’s lucky 10,000

    Every day, many people will learn something for the first time that you had taken for granted for years. For some of these people, the thing they learned could change their life. (Here’s a fun thread illustrating this possibility.)  Randall Munroe makes this point with this comic at xkcd: There are some important implications here:

    Herbert Lui

    January 5, 2024
    Creativity, Creator Confidential
  • The curse of knowledge

    “The better you know something, the less you remember about how hard it was to learn. The curse of knowledge is the single best explanation I know of why good people write bad prose.” — Steven Pinker, The Sense of Style: The Thinking Person’s Guide to Writing in the 21st Century Via Asimov Press

    Herbert Lui

    January 4, 2024
    Contentions, Creativity
  • Can’t vs. didn’t

    “People may say I can’t sing, but no one can ever say I didn’t sing.” — Florence Foster Jenkins PS Mag (via Anthony Iannarino) See Tommy Wiseau in Creative Doing. Go down the Florence Foster Jenkins rabbit hole here:

    Herbert Lui

    January 3, 2024
    Creativity, Creator Confidential
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