Herbert Lui

Blog on creativity, marketing, and the human condition.

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  • Chipping away

    I used to drop everything to focus on a single project at a time. I would try to do all the tasks as soon as possible, in the hopes of getting it done and out of the way so I could relax.  For example, if I had an administrative project, I told myself I’d just…

    Herbert Lui

    January 29, 2025
    A Matter of Time, Creator Confidential, Life, Turning Stories
  • Good prose

    The lyrics from a good song will put your feelings into words better than you could have. That’s really the songwriter’s only job. Similarly, the prose from a blog post, article, or book should put your feelings into words better than you could have as well. A good piece of prose should energize you and…

    Herbert Lui

    January 28, 2025
    Creativity
  • Discouragement is a test

    When I was a teenager, I wanted to be a sports commentator. I enjoyed watching sports, and I liked talking, so that sounded like a sweet job. My family gave me a hard reality check:  How many people were there on TV that looked like me? How often did such job opportunities open up? What…

    Herbert Lui

    January 27, 2025
    Creativity, Creator Confidential, Expectations, Turning Stories
  • Good Enough

    There are enough people who don’t like how software has evolved, don’t need all of the bells and whistles (and don’t want to pay for it), and remember how much simpler software used to be. It’s how I feel about the music app, Doppler. I don’t know the team at Good Enough, but it seems…

    Herbert Lui

    January 26, 2025
    Contentions, Creativity, Promotion
  • Teenage years, interfaces, and classic technology

    When I was a teenager, I spent hours trying to improve my computer’s interface. I can’t tell you how many times I changed my Windows XP interface to try to look like a Mac.  When Windows Longhorn was out in beta, I spent many afternoons trying to get it to work too—even partitioning my hard…

    Herbert Lui

    January 25, 2025
    Creativity, Figma
  • Living the contradictions

    Uncertainty is very difficult to live with—borderline painful. I used to think it was best to make a decision and move on, as soon as possible. Don’t look back, either. Flip–flopping was not acceptable. In her book Working Identity, professor Herminia Ibarra explores career transitions. She explains that rushing into a premature decision—to either stay,…

    Herbert Lui

    January 24, 2025
    A Matter of Time, Creator Confidential, Turning Stories
  • Sometimes, you just gotta wait

    In 2019, Jay-Z and his company Roc Nation partnered up with the NFL to advise on the social justice initiative Inspire Change and advise on the Super Bowl halftime show. That year, the Super Bowl drew in 98.2 million viewers. It’s a coveted event for recording artists to play. Before working with Jay-Z, the NFL…

    Herbert Lui

    January 23, 2025
    Creator Confidential
  • What do you need?

    This is worth being curious about. But for starters, you need to be mindful and not distracted—sometimes, bored—in order to remember to ask yourself this question. “Our changing moods and energy levels, and how inspired we’re feeling on any given day, are part of the hard reality we must accept in order to take effective…

    Herbert Lui

    January 22, 2025
    A Matter of Time, Creativity, Life
  • The natural game

    When Charles Duhigg attended his Harvard Business School class’s 15-year reunion, he was surprised to discover how many of his former classmates were miserable. One of them was earning over a million dollars a year, and said to him, “If you spend 12 hours a day doing work you hate, at some point it doesn’t…

    Herbert Lui

    January 21, 2025
    A Matter of Time, Creativity, Creator Confidential, Life, Turning Stories
  • You vs. the package of you

    Personas are packages for people.  But of course, they’re not actually people. When you see someone with a crafted persona, you don’t actually know who that person actually is.  Sure—you know that they’re ambitious, chasing status, wealth, and power. You could say that they are “moving up in the world.” But without living up to…

    Herbert Lui

    January 20, 2025
    Creativity, Life
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