Herbert Lui

Blog on creativity, marketing, and the human condition.

  • About
  • Creative Doing
  • Newsletter
  • Chatter vs. inspiration

    For many years, whenever my brain had an idea, I felt a compulsion to write it down. What started out as bursts of inspiration slowly—and, eventually, quickly—transformed into a habit driven by anxiety. I didn’t want to let any idea “get away from me.” I felt like if I forgot, I could be missing a…

    Herbert Lui

    March 22, 2025
    Creativity
  • Books and lifestyle

    The Starfield Library in Seoul is a beautiful, vast, library. It reminds me of the short visit I had to Singapore’s library@orchard. It fits in with a pattern I notice in Asia, which is the rise of these incredibly glamorous spaces for books. They’re usually bookstores (I mentioned some briefly before here).  One possible reason…

    Herbert Lui

    March 21, 2025
    Creativity, Promotion
  • Read your journals like they’re books or articles

    Yesterday, I left a meeting at work and made dinner plans to meet a friend. I found myself with an hour to spare in midtown Manhattan. I kept it simple, though. I decided to go to the restaurant, and they seated me. As I settled in, I remembered that I brought my journal. I opened…

    Herbert Lui

    March 20, 2025
    Creativity
  • Why Ted Lasso gets away with not knowing anything about football

    Imagine that you’re an American football coach that is now only going to coach European football (better known in the U.S.A. as soccer). And you know absolutely nothing about the sport. So on the pitch of 22 players, the kitman, the assistant coach, you know the least about the sport. That’s the premise of Ted…

    Herbert Lui

    March 19, 2025
    Creativity, Expectations, Turning Stories
  • Where you work changes how you work

    My first internship was at Virtual Team Builders, a company that helped companies work remotely. I had no idea this was even possible. I would go on to work remotely, or in a hybrid workplace, for most of my career. Working remotely doesn’t necessarily mean working from home. Getting out of the house can feel…

    Herbert Lui

    March 18, 2025
    Around the World, Creator Confidential
  • 3.15.20

    Five years ago, there was precious little to look forward to. And then, all of a sudden, out of nowhere, Donald Glover released his fourth album as Childish Gambino, 3.15.20.  It was surprising, because Donald’s best known for his rollouts. Because the Internet’s rollout was accompanied by listening parties, a nationwide tour, and a short…

    Herbert Lui

    March 17, 2025
    A Matter of Time, Creativity, Creator Confidential, Promotion
  • “Football is life”

    This is the motto of Dani Rojas, a football player in the TV show Ted Lasso.  It usually comes out when Dani gets to play football, because he feels really happy. He’ll run around kicking the ball, chanting, “Football is life!” One day, something bad happened to the team. The owner traded away their best…

    Herbert Lui

    March 16, 2025
    Life
  • 20 lessons from 2 years in New York City

    Two years ago, I moved to New York City with my wife and our cat. I’d first visited nearly a decade before, and it had always been a dream of mine—one I’d talked myself out of many times. I’m Canadian and I wasn’t sure how I’d figure out a way to stay. Working visas felt…

    Herbert Lui

    March 15, 2025
    A Matter of Time, Around the World, Life
  • A strategy needs time

    A year ago, my friend Peter decided to position his agency to focus on CPG companies. While he and his team weren’t sure if the strategy would work, they stuck with it through trying times. Their effort and commitment amidst uncertainty paid off, and they’re seeing more CPG opportunities and clients, and building a reputation…

    Herbert Lui

    March 14, 2025
    A Matter of Time, Creator Confidential, Turning Stories
  • More responsibility, more failure

    In the 2010s, Amazon launched a phone. It was a spectacular failure. When a journalist asked CEO Jeff Bezos about it, Jeff replied, “If you think that’s a big failure, we’re working on much bigger failures right now — and I am not kidding. Some of them are going to make the Fire Phone look…

    Herbert Lui

    March 13, 2025
    Creativity, Creator Confidential, Expectations, Turning Stories
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