Herbert Lui

Blog on creativity, marketing, and the human condition.

  • About
  • Creative Doing
  • Newsletter
  • Friends pay full price

    Several months ago, I met a new friend and gave them a copy of Creative Doing as a gift. They responded that they would buy another copy, saying, “Friends pay full price.” It was refreshing, the complete flip of the usual friends and family discount. (Or in my case, giving gift copies.) When you reciprocate…

    Herbert Lui

    December 18, 2024
    Creator Confidential, Promotion
  • Deliberate play

    When I was a child, my parents enlisted me in piano class for the better half of a decade. Those were long years. Every day, I was tasked with practicing two or three songs six times. During exam season, I would need to practice my exam songs ten times perfectly—which meant that if I made…

    Herbert Lui

    December 17, 2024
    Creativity, Expectations, Figma, Turning Stories
  • Every dollar you save is a coupon on the next thing you buy

    Retailers often offer incentives to encourage customers to buy more stuff. This can look like buy two get one free, buy one get one 50% off, flash sales, and free shipping thresholds. Most of these mechanisms are designed to short circuit your brain. They work against clear thinking; they give you a limited time constraint…

    Herbert Lui

    December 16, 2024
    Life, Turning Stories
  • On lateness and imperfection

    At my first job, I realized that I’d missed a meeting invite and my team had started without me. I was early in my career, and hesitant to join the meeting late in-person. I felt embarrassed and, without knowing it, I started beating myself up. How could I be so inept? If I could make…

    Herbert Lui

    December 15, 2024
    A Matter of Time, Creativity
  • Greatness means avoiding stupid mistakes consistently

    Shane Parrish writes at Brain Food, “Moments don’t make legends. Consistency does. And the hardest consistency isn’t in doing brilliant things but avoiding stupid ones. Every mistake puts you in hard mode, forcing you to make up lost ground.” In some lines of work, a person must go through an apprenticeship that takes years—even a…

    Herbert Lui

    December 14, 2024
    A Matter of Time, Creativity, Creator Confidential, Life
  • The new direction

    When you’re exploring a new direction in your career, you are bound to experience confusion. It is a particularly painful, vulnerable, emotion. You may experience an emotional instinct to reach out and fall back into the familiar. All of a sudden, the old, familiar, well-trodden path doesn’t look so bad anymore. At least you have…

    Herbert Lui

    December 13, 2024
    Creator Confidential
  • Itoya and the charm of stationary

    While corporations such as Staples or Office Depot may sell supplies, a retailer like Itoya sells stationary. The difference is stationary comes with a charm just as essential as the equipment—creativity, possibilities, and consideration. If you visit Itoya’s 18-floor flagship store in Ginza, you’ll find all sorts of incredible products. When I went, I saw…

    Herbert Lui

    December 12, 2024
    Around the World, Creativity
  • Just do the real thing (again)

    If you want to get good at something, just start by doing it. Today.  Sam Altman writes an important reminder on this: don’t outsmart yourself and spend precious time and energy working on fake prerequisites. Here’s an example, from my life, that I write about in Creative Doing: I felt like I needed to have…

    Herbert Lui

    December 11, 2024
    Creativity, Expectations
  • Worth the wait

    Late is better than never, and it’s never too late. Even if the line is long, and you missed a chance to join earlier. If the best time to start was yesterday, the second best time is today. Being patient is much easier than it looks.  Some lines don’t need you to be present, so…

    Herbert Lui

    December 10, 2024
    A Matter of Time, Turning Stories
  • The vessel heuristic

    What if, when you made art, you weren’t expressing yourself? What if you were a vessel for something greater to express themselves through? “The human mind is literally an antenna,” Pharrell says. “It picks up waves and transmissions from the ultimate source, from the ether.” “The sculpture is already complete within the marble block, before…

    Herbert Lui

    December 9, 2024
    Creativity, Creator Confidential, Expectations
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