Herbert Lui

Blog on creativity, marketing, and the human condition.

  • About
  • Creative Doing
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  • Where you work changes how you work

    My first internship was at Virtual Team Builders, a company that helped companies work remotely. I had no idea this was even possible. I would go on to work remotely, or in a hybrid workplace, for most of my career. Working remotely doesn’t necessarily mean working from home. Getting out of the house can feel…

    Herbert Lui

    March 18, 2025
    Around the World, Creator Confidential
  • 3.15.20

    Five years ago, there was precious little to look forward to. And then, all of a sudden, out of nowhere, Donald Glover released his fourth album as Childish Gambino, 3.15.20.  It was surprising, because Donald’s best known for his rollouts. Because the Internet’s rollout was accompanied by listening parties, a nationwide tour, and a short…

    Herbert Lui

    March 17, 2025
    A Matter of Time, Creativity, Creator Confidential, Promotion
  • “Football is life”

    This is the motto of Dani Rojas, a football player in the TV show Ted Lasso.  It usually comes out when Dani gets to play football, because he feels really happy. He’ll run around kicking the ball, chanting, “Football is life!” One day, something bad happened to the team. The owner traded away their best…

    Herbert Lui

    March 16, 2025
    Life
  • 20 lessons from 2 years in NYC

    On one of my first trips to New York City, I visited the NoMad library. It made me feel drunk on interior design. I quickly developed an affection for the Big Apple, visiting several more times in my 20s. Each trip brought with it a moment of equal delirium. A couple of years ago, after…

    Herbert Lui

    March 15, 2025
    A Matter of Time, Around the World, Life
  • A strategy needs time

    A year ago, my friend Peter decided to position his agency to focus on CPG companies. While he and his team weren’t sure if the strategy would work, they stuck with it through trying times. Their effort and commitment amidst uncertainty paid off, and they’re seeing more CPG opportunities and clients, and building a reputation…

    Herbert Lui

    March 14, 2025
    A Matter of Time, Creator Confidential, Turning Stories
  • More responsibility, more failure

    In the 2010s, Amazon launched a phone. It was a spectacular failure. When a journalist asked CEO Jeff Bezos about it, Jeff replied, “If you think that’s a big failure, we’re working on much bigger failures right now — and I am not kidding. Some of them are going to make the Fire Phone look…

    Herbert Lui

    March 13, 2025
    Creativity, Creator Confidential, Expectations, Turning Stories
  • AI as an answer key

    One of the first things I learned in high school was that my math textbook had an answer key at the back.  Which was weird. My impulse was I could shortcut my homework simply by writing the answer key down on a piece of paper. Of course, the teacher required us to show our work…

    Herbert Lui

    March 12, 2025
    Creativity, Creator Confidential
  • Notes on fragmented sleep

    I’m really good at waking up. I’m so good at waking up, in fact, that occasionally I wake up two hours too early. I used to find it difficult to fall back asleep. When I asked a doctor about this, they told me it was called “fragmented sleep” and there wasn’t that much they could…

    Herbert Lui

    March 11, 2025
    Life
  • Convenience, growth, commitment, and sacredness

    When a theater shows a movie, it’s not convenient. You need to buy a relatively expensive ticket. You need to arrive on time. You can’t pause it. There will be a day the theater stops showing it. Movie theaters are not growing—they are in decline. Movie theaters make you do something that a streaming service…

    Herbert Lui

    March 10, 2025
    A Matter of Time, Creator Confidential, Expectations
  • Limitations of causal reasoning

    A few days ago, I wrote about causal and effectual reasoning. You’ll be familiar with these two paths—but having words to describe them really helps.  “When you think with causal reasoning, you focus on what you want to do—the desired end goal, or the destination—and then work backwards from that,” I wrote. “Business leaders, managers,…

    Herbert Lui

    March 9, 2025
    Creativity, Creator Confidential, Expectations
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