Herbert Lui

Blog on creativity, marketing, and the human condition.

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  • Slow is smooth and smooth is fast

    In the industrial era, the people that did more stuff—faster—added more value to the world. Efficiency was the buzzword. That’s no longer the case. Now, slow is smooth, and smooth is fast. We are already bumping up on the limits of how fast we can do our work—and we will never execute faster than AI…

    Herbert Lui

    March 3, 2025
    A Matter of Time, Creativity, Creator Confidential, Turning Stories
  • On writing with AI vs. writing with people

    AI is, very clearly, disrupting writing and editing. (I’ve kept an eye on it since 2021! Back then, you’d be forgiven for mixing up GPT-3 with C-P30.) I’ve recently come across more work from writers declaring that they’re turning more to AI solutions to be researchers, thought partners, and developmental editors. Let’s assume that an…

    Herbert Lui

    March 2, 2025
    Creativity, Creator Confidential
  • How wanting something less freed me up to do more

    While it’s good to be passionate about your work, an overwhelming ambition—bordering on a need—to achieve or have something, sometimes this drive actually gets in the way. I learned this the hard way.  I spent most of my 20s wanting to be a bestselling author—recognized by traditional publications, sold lots of books, invited to speeches,…

    Herbert Lui

    March 1, 2025
    Creativity, Creator Confidential, Expectations, Turning Stories
  • Some people have it, some people don’t?

    A few years ago, I wrote that writing is thinking. You are better off writing to think, not trying to think before you write. “But some people are just better at it,” Ant K writes in a comment (which Karolis recently agreed with). He compared his work with another author he held in high esteem.…

    Herbert Lui

    February 28, 2025
    Creativity, Creator Confidential, Expectations, Turning Stories
  • AI can help spot the difference

    I tried a new AI prompt for editing a couple of work-related documents—an email and a blog post—that my team plans on publishing. The prompt was a version of this: “Can you please edit this following draft for polish and tighten up each sentence one at a time?”  The result was a line by line…

    Herbert Lui

    February 27, 2025
    Contentions, Creativity
  • Discovering the work that needs to be made

    I’m finally making good progress on the second draft of my next book. It feels good enough to actually discuss—and much less fragile than the first draft. To be precise, it actually feels more like the first draft of the book that it was actually meant to be. “Every block of stone has a statue…

    Herbert Lui

    February 26, 2025
    A Matter of Time, Creativity, Creator Confidential, Expectations
  • Building a body of work on self-acceptance

    Generosity is at the heart of all creative work. It’s about giving.  You can’t give what you don’t have. And if you don’t accept yourself, you can’t give much of yourself either.  “Abs are made in the kitchen, championships are won on the training ground, and a sustainable body of creative work is built on…

    Herbert Lui

    February 25, 2025
    Creativity, Creator Confidential
  • Hangry

    Hangry is an emotional state of being hungry and feeling angry. If I don’t eat, I get hangry. The longer I go, the hangrier I get. When I travelled with my friends, they would crack jokes as they reminded me to pack a snack bar.  I used to get really upset with myself for feeling…

    Herbert Lui

    February 24, 2025
    Life, Turning Stories
  • Find an idea that’s easy to pick up and put down

    One thing that made writing really frustrating for me early on was trying to complete a draft of an idea that I clearly didn’t have enough time to express. For example, there are many days when I have 15 minutes—maybe five!—to write. If I was still “stuck” in the middle of a draft that I’d…

    Herbert Lui

    February 23, 2025
    A Matter of Time, Creativity, Creator Confidential, Turning Stories
  • This is the perfect time

    Image by Austin Chan If you’re reading this, you’re thinking, “I’m too late,” or “Other people are so much better at this than me,” or, “Why bother?”  You’re probably feeling defeated, depressed, and a special kind of self-loathing that comes with awareness. You know that you shouldn’t feel this way. It’s not constructive. But you…

    Herbert Lui

    February 22, 2025
    Creativity, Expectations, Life, Turning Stories
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