Herbert Lui

Blog on creativity, marketing, and the human condition.

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  • I used to be a staff writer for Lifehacker. Here is my most important insight about productivity

    A former ‘Lifehacker’ staff writer reveals his most important insight on productivity.

    Herbert Lui

    February 25, 2021
    Creativity
  • The Business of Blockheads

    The saying goes, “No man but a blockhead ever wrote, except for money.” A proposition and toast to the blockheads who are in the business of writing.

    Herbert Lui

    February 18, 2021
    Contentions
  • Why People Pay $10,000 per Month to Work with These Editors

    “There are only two ways to make money in business: One is to bundle; the other is to unbundle.” — Jim Barksdale

    Herbert Lui

    February 17, 2021
    Contentions
  • 10 Question Commandments

    I’ve professionally asked questions for years. Clients pay me thousands of dollars to ask the questions I do. I’ve also asked recording artists who I do interviews with. I got good enough that A$AP Ferg told me our interview was the best one he’d ever done. Here’s are some principles for asking good questions.

    Herbert Lui

    February 15, 2021
    Contentions
  • The Lifetime Value of an Idea

    If a business strategist had a liquid lunch with a writer…

    Herbert Lui

    February 11, 2021
    Uncategorized
  • In Praise of Software Scribes

    How automated transcriptions empower authors and everyone on the Internet.

    Herbert Lui

    February 9, 2021
    Uncategorized
  • Let’s Get It: Author Motivation 101

    When I look at the money I make from writing, I can hardly believe my eyes. So I don’t. I turn on Thug Motivation 101, and listen to Jeezy say the same thing he said when I was in high school, “You gotta believe…”

    Herbert Lui

    February 8, 2021
    Contentions
  • Process Your By-products

    Whatever you’re selling, you’re also creating something valuable that you haven’t sold yet. It probably looks like waste. Process it and sell it!

    Herbert Lui

    February 4, 2021
    Contentions
  • Story-Driven Pitching: 6 Steps for Better Pitches

    For writers, entrepreneurs, or anyone who wants lead thinking, I’m going to show you my story-driven approach to pitching.

    Herbert Lui

    February 1, 2021
    Contentions
  • Documenting Lost Documents

    In Praise of Rescuing Lost Stories Whenever I come across a broken link, I gasp. I pull up Archive.org, the vast backup of broken links, and I indulge the impulse. I noticed this first in 2012, when I tried finding full footage of the Watch the Throne documentary. I caught wind that there was a…

    Herbert Lui

    January 27, 2021
    Contentions
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