Herbert Lui

Blog on creativity, marketing, and the human condition.

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  • In Praise of Software Scribes

    How automated transcriptions empower authors and everyone on the Internet.

    Herbert Lui

    February 9, 2021
    Uncategorized
  • Let’s Get It: Author Motivation 101

    When I look at the money I make from writing, I can hardly believe my eyes. So I don’t. I turn on Thug Motivation 101, and listen to Jeezy say the same thing he said when I was in high school, “You gotta believe…”

    Herbert Lui

    February 8, 2021
    Contentions
  • Process Your By-products

    Whatever you’re selling, you’re also creating something valuable that you haven’t sold yet. It probably looks like waste. Process it and sell it!

    Herbert Lui

    February 4, 2021
    Contentions
  • Story-Driven Pitching: 6 Steps for Better Pitches

    For writers, entrepreneurs, or anyone who wants lead thinking, I’m going to show you my story-driven approach to pitching.

    Herbert Lui

    February 1, 2021
    Contentions
  • Documenting Lost Documents

    In Praise of Rescuing Lost Stories Whenever I come across a broken link, I gasp. I pull up Archive.org, the vast backup of broken links, and I indulge the impulse. I noticed this first in 2012, when I tried finding full footage of the Watch the Throne documentary. I caught wind that there was a…

    Herbert Lui

    January 27, 2021
    Contentions
  • How I Wrote a Book in the Pandemic

    When the pandemic first started, some of us drew inspiration from how Shakespeare wrote during the plague, or how Isaac Newton invented calculus while in isolation. The idea was aspirational—perhaps we, too, could make great things during the pandemic. It was a relief. While I didn’t aim to be Shakespeare, I did need to write…

    Herbert Lui

    January 25, 2021
    Contentions
  • Longcutting

    There’s a time and place for shortcuts, but here’s a call to actually doing the work. It’s the opposite of a shortcut; it’s a longcut.

    Herbert Lui

    January 18, 2021
    Contentions
  • Learn a Book’s Best Ideas in 20 Minutes

    Why you don’t need to read an entire book to learn from it. In The Creative Habit, author and choreographer Twyla Tharp writes, “I read for a lot of reasons, pleasure being the least of them.” Tharp, probably like us, reads for specific, transactional, purposes. For example, she’s often looking for concepts, patterns and situations…

    Herbert Lui

    January 8, 2021
    Uncategorized
  • The Kanye West Religion (Part 2): The Future

    The Kanye West Religion (Part 2): The Future

    “My greatest award is what I’m about to do. I’m always thinking about the future,” the Grammy website quotes Kanye West. Kanye is, very much, a quintessential American CEO. He positions himself as a creative genius and innovator. More importantly, he invests vast amounts of resources into backing his claims up with the projects and…

    Herbert Lui

    December 15, 2020
    Creativity
  • Own Your Marketing, Own Your Income

    A Moment of Clarity In the Business of Content Creation Who Is This For? Content creators (i.e., anyone using social media to make money). People like Greg Isenberg and Peter Yang have asked, how can the average content creator make more money? It’s a real problem—TikTok influencers are trying to forecast their reach/engagement projections to…

    Herbert Lui

    December 3, 2020
    Contentions
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