Herbert Lui

Blog on creativity, marketing, and the human condition.

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  • 5 Sentences on Ye Releasing Donda 2 on the Stem Player

    1. Where Ye used to be just another artist for Apple Music and Spotify, he now gets to keep all the customer data, build direct relationships with customers, and make a lot more money for the content. (This sentence doesn’t count: Years ago, Ryan Leslie did the same thing, keeping his music off platforms.) 2.…

    Herbert Lui

    February 19, 2022
    Uncategorized
  • Two Reactions to Jeen-Yuhs

    u/Key_Village_1942 posts at Reddit, “Am I the only one that got depressed bc of jeen yuhs”? Always felt like me and ye are really similar souls in different bodies, and seeing how much he had going for him at that age and how I can’t get nothing going on made me think I’m never getting…

    Herbert Lui

    February 18, 2022
    Uncategorized
  • Apophenia

    This is the tendency to perceive a connection or meaningful pattern between unrelated things (such as objects or ideas). I’d suspect there was often a subconscious—or conscious—motivated reason tied to it.  Apophenia is often used in a psychological or sociological context (e.g., conspiracy theories, etc.), but we all experience some version of it in our…

    Herbert Lui

    February 17, 2022
    Uncategorized
  • What do you need to fire yourself from?

    At Shopify, leaders need to re-qualify for their leadership team each year: “Now, obviously, the flip side of that is in order to do that every single person, particularly on the leadership team, has to requalify for their job every single year. And that is difficult in year one and year two, it becomes incredibly…

    Herbert Lui

    February 16, 2022
    Uncategorized
  • Consistency starts with inconsistency

    I am obsessed with the creative process, particularly with early work. One of the earliest projects I did was a self-funded one with friends to talk to recording artists about their early work. And even more recently, I wrote a book about the topic.  I’ll explain why all of that in another post, but really…

    Herbert Lui

    February 15, 2022
    Uncategorized
  • Start with you

    People don’t buy what you think they want, they buy what you want. When David Chang started Momofuku’s Noodle Bar, it nearly fell apart because he let himself get pulled in “every direction but the most important one.” The food. He held back on the direction of the food, trying to meet what the market…

    Herbert Lui

    February 14, 2022
    Uncategorized
  • What to Do When Your Work Won’t Sell Itself

    Great work does not sell itself.  Honestly, I don’t think it ever really did. I’ll acknowledge there was a time when curators were more trusted than they are now. However, many critic’s tastes have been questionable. Worse yet, not everybody had access to a curator’s attention. A curator can not promote what they don’t see…

    Herbert Lui

    January 31, 2022
    Creativity
  • What I Wish I Knew About Quoting Other People In My Writing

    Recently, I read a passage from someone working in psychology which said, “Every time I want to make a point, my brain immediately asks, ‘Is there a widely-cited, randomized controlled test study to support that?’” If there wasn’t, they would decide not to pursue the idea any further. I can relate, all too well. This…

    Herbert Lui

    January 24, 2022
    Creativity
  • Don’t Just Learn from the Past. Learn from the Future, too

    Strategic thinking and tactical execution is one of the best skill combinations for anyone looking to step up their career. In particular, being able to think strategically is the key to adding more value to a company, and higher leverage in compensation. If you’re reading this, you’ve probably developed a strong competency for tactics, and…

    Herbert Lui

    January 17, 2022
    Life
  • The Ultimate Guide to the Self-Fulfilling Prophecy

    Setting goals sounds simple. When a person sets a goal, they probably come across the SMART methodology—Specific, Measurable, Assignable (changed into “Attainable”), Realistic, and Time-related. Yet the nuance that comes with this makes goal-setting extremely complicated. For example, the terms, “Attainable,” and “Realistic,” require not only judgment of the past and the future, as well…

    Herbert Lui

    January 13, 2022
    Life
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