Herbert Lui

Blog on creativity, marketing, and the human condition.

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  • Create space for the things you want, so they can find you

    What do you want more of in your life? Have you created space and time for it? It’s easy and comfortable to fill spaces with things you’re familiar with or good at. It’s difficult and uncomfortable to create space for the things you want, especially when they’re unfamiliar. If you’ve been yearning to travel, you…

    Herbert Lui

    October 16, 2025
    Around the World, Creativity, Expectations
  • What tomorrow doesn’t tell you

    Every day you don’t release your work is another day people have to go without it. You think that doesn’t matter. It does, to you and to the people receiving it. It’s important to remember this when tomorrow comes calling. It nags at you, then promises to provide you with more experience, and a fuller…

    Herbert Lui

    October 15, 2025
    Creativity, Creator Confidential
  • A dollar is a dollar, except what it means when you earn it

    Money is known to be identically exchangeable. Grocery stores will accept any dollar you pay them. How you got the money is none of their business. However, earning the dollar can be, altogether, a different situation. A dollar you earn doing work you hate, is very different from a dollar you earn for something you…

    Herbert Lui

    October 14, 2025
    Creativity, Creator Confidential, Turning Stories
  • Giving thanks

    In the days when most people used to farm, the end of the harvest called for a celebration. One can imagine families finally feeling a sense of certainty—knowing how much food they produced, and the relief that it would be enough to survive the winter—and wanting to express gratitude for making it another year around…

    Herbert Lui

    October 13, 2025
    Creativity, Expectations
  • It was supposed to rain

    The weather forecast said there would be rain today. You listened to the forecast, grumbled about it being on a weekend, and planned to do something indoors—maybe not even venture outdoors.  When you peeked outside the window, the sun was shining and the sky was clear blue. So you stepped outside with an umbrella, just…

    Herbert Lui

    October 12, 2025
    Expectations
  • You will have something worth saying after you write, not before

    There is a sensible piece of advice that goes, write only when you have something to say. This is not useful for me. The more I write, the more I think and learn, and then the post becomes worth writing.  When I write, I find something to say. If I write every day, I have…

    Herbert Lui

    October 11, 2025
    Creativity, Creator Confidential, Turning Stories
  • Three things writing every day has refined for me

    Knowing what I want to say, what’s coming from my heart, and what’s not. It’s not refinement in the editorial sense of the word; it’s refinement of sincerity. Practicing immediacy, and not letting myself get in my own head for too long. In other words, refining my senses of preciousness and detachment. Lowering my expectations,…

    Herbert Lui

    October 10, 2025
    Creativity, Creator Confidential
  • Only boring people get bored

    I have recently been staying with family. I grew up in a suburb outside of Toronto, and my family has stayed in the area, so I have a chance to see it with fresh eyes. It is surprising how much I didn’t know about the place. There are really beautiful libraries, like the Richmond Hill…

    Herbert Lui

    October 9, 2025
    Around the World, Creativity, Turning Stories
  • Craft, not fame, makes your story worth telling

    I’ve bought and flipped through a couple of memoirs lately from popular recording artists. Tens of millions of people stream their music on Spotify every month. It’s not surprising that traditional publishers would offer them book deals.  What’s surprising, at least to me, is how boring they are.  One artist seemed to put little effort…

    Herbert Lui

    October 8, 2025
    Creativity, Creator Confidential, Turning Stories
  • Me and you

    A comedian loves his audience. He wants to make them laugh. For this reason, he is also afraid of them. If they’re displeased by, or worse—indifferent to—his routine, he may second guess himself. He might not just change his approach; he might take fewer risks. He knows that when that happens, he’s doomed. I remember…

    Herbert Lui

    October 7, 2025
    Creativity, Creator Confidential, Promotion
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