Herbert Lui

Blog on creativity, marketing, and the human condition.

  • About
  • Creative Doing
  • Newsletter
  • Top of mind

    My partner, my cat, and I once missed a connecting flight due to a luggage hiccup. The staff got us replacement tickets for another flight 12 hours later. Maybe we could catch an earlier flight if there was space, they said. That was a possibility we were eager to explore. So I walked to the…

    Herbert Lui

    April 2, 2025
    Creator Confidential, Life, Promotion
  • Don’t fight back, fight forward with forgiveness

    A restaurateur speaks up publicly for what he thinks is right. The people who think he’s wrong take action. They vandalize his restaurant. Glass is shattered. Mirrors broken. Furniture destroyed. He had invited his father to town to dine at the restaurant. That can’t happen now that the restaurant is in such bad shape. He…

    Herbert Lui

    April 1, 2025
    Life, Turning Stories
  • Letting go of the scene

    I live in downtown NYC. I wouldn’t consider FiDi a particularly cool neighborhood. Geographically speaking, I could probably be further from the scene—I’m not in the burbs!—but socially speaking, I haven’t broken in. To be honest, I could not be less interested.  Yes, there is occasional FOMO. While I moved here for work, when I…

    Herbert Lui

    March 31, 2025
    A Matter of Time, Creativity, Turning Stories
  • AI and living tutorials

    A couple of years ago, I published a post on how I thought AI would disrupt writing, editing, and marketing. I wrote, “The notion that people won’t get replaced with A.I., but people who work with A.I., rings true in each of these fields.” One reason this happens is because AI simply makes an individual…

    Herbert Lui

    March 30, 2025
    Contentions, Creator Confidential
  • Micro-meditations

    When you make just a few seconds of space between stimulus and response, you create an option to respond intentionally. Imagine closing your eyes for as little as 15 to 30 seconds. Questlove calls this a micro-meditation, describing it in his book Creative Quest, “In some way, if they’re done correctly, they won’t seem like…

    Herbert Lui

    March 29, 2025
    A Matter of Time, Creativity
  • Contentions: Apple TV’s billion dollar loss

    There’s a possibility that Apple is losing over $1 billion per year on Apple TV. The so-called “loss” is plausible, it’s also a rather ordinarily-sized expense considering Apple’s relatively high scale other marketing expenses. Consider this: Another report suggests that Apple spent $775 million per year on ads in 2023, with $512 million of that…

    Herbert Lui

    March 28, 2025
    Contentions
  • Kinetic and energeial living

    Kinetic life is focused on reaching a destination. You harness your drive to complete a journey. In this way of life, it naturally makes sense to find the shortest possible route and take it. Imagine it like a commute. If you were to choose between an express train and a local one, and you saw…

    Herbert Lui

    March 27, 2025
    Creativity, Expectations, Life, Turning Stories
  • The time will pass anyway

    There’s something meaningful that you want to do. The only problem is it’s going to take a long time to do it. Maybe it’s schooling of some sort, or chipping away at a big project. Yes, it’s going to take a time horizon of years, maybe even decades. The time will pass anyway, though. Or…

    Herbert Lui

    March 26, 2025
    A Matter of Time, Creativity, Expectations
  • Surrender, control, and anxiety

    What do you think you’re in control of?  What’s not in your control?  Where do you decide to draw the line? “You are afraid of surrender because you don’t want to lose control,” Elizabeth Gilbert writes (via Oliver Burkeman). “But you never had control; all you had was anxiety.” When you can clearly accept what’s…

    Herbert Lui

    March 25, 2025
    Expectations
  • Putting it out there

    Brett Goldstein worked as a writer for Ted Lasso. As he worked on the scripts, he realized that he really understood one of the characters. He wanted to put himself forward for the acting role.  “I also knew no one was thinking of me for Roy, so right at the end of the writers’ room…

    Herbert Lui

    March 24, 2025
    Creativity, Creator Confidential, Expectations, Turning Stories
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