Herbert Lui

Blog on creativity, marketing, and the human condition.

  • About
  • Creative Doing
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  • Defining Winning

    What does Winning mean to you? This sounds like a simple question—get a higher score than the other person, the highest score in the world, etc.—until it’s not. What’s the highest score? Depends on the game. Well, then what’s the game? If the game is music, is it hip-hop or opera? If it’s hip-hop, who…

    Herbert Lui

    July 22, 2025
    Expectations, Turning Stories
  • Graduation eyes

    I first heard about this term in the context of graduating from school. Because your everyday routines are about to change—the coffee stand you visited before your classes, the booth in your favorite library, the river you pass by on the walk to school—they also become more special. Not only this: you’re about to enter…

    Herbert Lui

    July 21, 2025
    Around the World
  • An album and four good articles

    While I don’t often do lists like this, I came across some particularly delightful work last week. Enough to mark a special occasion. Here’s an unordered, unbulleted, list: Clipse’s reunion album, Let God Sort Em Out, is very good. So is the rollout. What success looks like, to Malice: “Catering to the people that were…

    Herbert Lui

    July 20, 2025
    Creativity
  • More ways to write every day

    Some more openings (as in chess) for how I write every day: 1. When I find an interesting idea, I write it down in a sentence or two. Usually this takes place in the Notes app on my phone. If I’m near my laptop, I’ll write it in Airtable. This is the most reliable opening…

    Herbert Lui

    July 19, 2025
    A Matter of Time, Creativity, Creator Confidential
  • Who is this belief useful for?

    Beliefs guide the arcs of our lives, usually through stories. These can appear as simple phrases or statements.  For example, “Life is a competition.” In this story, the belief might be that there is such an objective thing as winning or losing at life—otherwise it wouldn’t be a competition.  Winning is good, and losing is…

    Herbert Lui

    July 18, 2025
    Expectations, Turning Stories
  • If stress was a dog

    If you told a friend you didn’t feed your dog or walk it for a week, they would think you were a horrible person. You’d be seen as irresponsible and cruel. If you told a friend you felt very stressed at work for the past week—you haven’t cooked for yourself, you’ve worked into the evenings,…

    Herbert Lui

    July 17, 2025
    Turning Stories
  • Lessons I learn, over and over again

    Reading something that you like is a reason to get inspired. It’s not a good reason to feel bad about your work. Work with what you’ve got. If you’re going to skip a day of writing, you’ll need to work twice as hard at writing the next day. Don’t be surprised if it feels frustrating.…

    Herbert Lui

    July 16, 2025
    Life
  • Get your customer’s name right, or don’t ask at all

    In 2012, Starbucks baristas started writing down their customers’ names on their cups. This convention spread around to other businesses. Since then, I’ve been asked my name a lot. Here is what I often seen on labels in response: Harper Harbor Harvard Trevor Herburger While most customers probably won’t mind, as long as the product’s…

    Herbert Lui

    July 15, 2025
    Contentions
  • A birthday is a reminder

    My wife and I adopted our cat three years ago. She was very vocal and energetic. She loved jumping around. She ate a lot of food. Her relative youthfulness made it very easy to forget her age. She recently turned 14, the cat equivalent to a 72-year-old person. She sleeps a little more now, jumps…

    Herbert Lui

    July 14, 2025
    A Matter of Time
  • Eight ways to write more

    Read more books.  Lower your expectations. Work at a desk with pen and paper. Write everything, even if you think it’s bad. Talk it out. Write out somebody else’s words. Make peace with the work. When in doubt, publish. 

    Herbert Lui

    July 13, 2025
    Creativity
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