Herbert Lui

Blog on creativity, marketing, and the human condition.

  • About
  • Creative Doing
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  • Without a Word: How Kanye West Launched His Album Donda to His Church

    On Thursday, July 22, 2021, Kanye West set up his sanctuary at Mercedes Benz stadium, a listening party for his upcoming album Donda. The event sold out a few days prior, with a capacity of 42,000. Trapital’s Dan Runcie does some napkin math and sums it up well, “Very few artists can pull that off.”…

    Herbert Lui

    July 26, 2021
    Creativity
  • How Parasocial Relationships Help Us Learn About Others and Ourselves

    I forget the year, but Facebook was only starting to catch up to Myspace, YouTube was shiny new, and I had just started blogging. Sometime around here, my friends and I watched one of Ryan Leslie’s videos—probably this one, with him playing all the instruments he needed to make a song. He had produced the…

    Herbert Lui

    July 22, 2021
    Creativity
  • DIFY

    Don’t just do it yourself; do it FOR yourself.

    Herbert Lui

    July 19, 2021
    Creativity
  • How to Navigate an Unconventional Career Path (with 7 Examples)

    Earlier into my career, it was easy for me to buy into the labels. I was either an “entrepreneur,” or I was an “employee.” The reality of the situation was more amorphous. For example, while I ran my own business and had a team staffed with self-employed and part-time colleagues, I actually worked with clients…

    Herbert Lui

    July 15, 2021
    Uncategorized
  • On Self Promotion

    A brief guide to navigate the meritocracy of attention.

    Herbert Lui

    July 14, 2021
    Creativity, Creator Confidential
  • Why the Yeezy Gap collection could be worth $272 million+

    In this article, we’ll explore what the Yeezy Gap collection is worth as of July 2021, and the business strategy behind it.

    Herbert Lui

    July 12, 2021
    Creativity
  • The Hidden Costs of Deep Processing

    In the early days of my career, I worked in communications at Xtreme Labs. A significant part of my job involved interviewing people at ghostwriting blog posts for them. I learned a ton of stuff like this, and it also informed the collaborative writing process at my editorial studio Wonder Shuttle. In one of these…

    Herbert Lui

    June 28, 2021
    Creativity
  • Bill Gates Gifted 4 Million Copies of This Book. Here’s Why and What It’s About

    On June 5, 2018, Bill Gates announced that he’d give away Hans Rosling’s book Factfulness as a gift to every person graduating college in 2018—making it available to 4 million associate’s, bachelor’s, master’s, and doctor’s degrees cumulatively.  In an age where manifesting, motivated reasoning, and self-deception are in vogue, Rosling makes the case that when…

    Herbert Lui

    June 25, 2021
    Expectations
  • How to Ease Brain Overload without Trying Harder

    Our brains are overloaded. Roger E. Bohn and James E. Short at the Global Information Industry Center at UC San Diego suggest the average American took in around 34 gigabytes of data per day in 2009 (here’s the original estimate, via NYT). That was a year before Instagram was released. Nobody was searching “side hustle”…

    Herbert Lui

    June 21, 2021
    Life
  • What a Multi-Hyphenate Career Actually Looks Like

    So you’ve decided to work in a multi-hyphenate career path. Based on eight years of experience, here’s what my path looks like.

    Herbert Lui

    June 17, 2021
    Creator Confidential
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