Herbert Lui

Blog on creativity, marketing, and the human condition.

  • About
  • Creative Doing
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  • Ironic effects

    A few weeks ago, Jaylen Brown said this after winning three games in a row and on the verge of a historic playoffs moment. He pointed out how his team almost fumbled the game. “I guess I’m not sure why we do it. It seems like when we get in those moments, we get a…

    Herbert Lui

    June 10, 2023
    Expectations
  • Free lunch

    If you’re eating a lunch you didn’t pay for, you’ve exchanged something for it.  Your time. Your energy. Your presence. Your compliance. Your opinions. Etc. Was it worth it?

    Herbert Lui

    June 9, 2023
    Life
  • On first principles

    In Trying Not to Try, Edward Slingerland writes: René Descartes, in his Meditations (1641), famously declared that you can’t accept as reliable knowledge what you’ve been taught in school. The only way to obtain true knowledge, he argued, is to acquire it yourself, building up logically from first principles. This is a seductive idea, and…

    Herbert Lui

    June 8, 2023
    Creativity
  • Paper happy

    A paper gain is an, “Unrealized capital gain (loss) on securities held in a portfolio based on a comparison of current market price to original cost.”  For example, if you bought a share of stock for $20 and it rose to $25, you’ll have $5 in paper gains. If you sell your share of stock…

    Herbert Lui

    June 7, 2023
    Life
  • Contentions: Track your rewriting

    When I edited my book Creative Doing with Rachel and the Holloway team, we worked together mostly in two different documents. Cumulatively, there were 3,016 suggested changes and 240 comments across both documents.  Those numbers sound reasonable to me, though I wouldn’t be shocked if that’s an underestimate; we spent a lot of time on…

    Herbert Lui

    June 6, 2023
    Contentions, Creativity
  • Promote your best work

    Ideally, other people know you for your best work, not your worst work.  The production value, the thoughtfulness, the collaboration, all makes your best work much more valuable and impressive than your worst work. Given this principle, you want to put your best work forward as much as you can. When someone asks you about…

    Herbert Lui

    June 5, 2023
    Creator Confidential
  • Stretching time back out

    Whenever you experience overwhelm or feel like time is moving too fast, you always have the option of slowing it back down.  You won’t be actually changing time, of course. Time passes by constantly, and there’s always only ever the present. What you’re actually doing is changing your perception of time. There are a couple…

    Herbert Lui

    June 4, 2023
    Life
  • On shrinking, dying, industries

    Sometimes, the most rewarding things to do also make little sense on paper. They would be the complete opposite of a smart decision. Two examples come to mind: 1. When graphic novelist Gene Luen Yang started writing comic books, Marvel Comics had just declared bankruptcy. “People were predicting that it was just gonna blink out…

    Herbert Lui

    June 3, 2023
    Creativity, Creator Confidential, Expectations
  • Your future is constrained by…

    The direction of your work will be constrained by the people you’re talking to and the projects you’re doing right now.  If you’re forecasting your path and don’t like where it’s going, you need to talk to people who have taken a different path, and change the projects you’re participating in.  Start building new relationships.…

    Herbert Lui

    June 2, 2023
    Creator Confidential, Expectations
  • Suspension of disbelief

    Part of the magic of stories—RPGs, films, improvised comedy—is they require you to temporarily suspend disbelief. You need to put aside the heuristics that pop up in your mind that are incredibly useful for the real world, and be open to a new set of rules. There’s a use for this in the physical world,…

    Herbert Lui

    June 1, 2023
    Expectations
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