Herbert Lui

Blog on creativity, marketing, and the human condition.

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  • Language builds culture

    In Unreasonable Hospitality, Will Guidara highlights one of restaurateur Danny Meyers’ key insights: “Danny has always understood how language can build culture by making essential concepts easy to understand and to teach. He is brilliant at coining phrases around common experiences, potential pitfalls, and favorable outcomes.” Whether you want to call them mottos, memes, or…

    Herbert Lui

    November 24, 2022
    Contentions, Life
  • Don’t beat them, don’t join them

    I’ve heard a couple of times from friends that they’re trying to stop using social networks. The keyword is try. It’s been difficult, to say the least. The thumb seems to have a mind of its own. Social networks are not only incredibly exciting to experience, they’re also literally how many people keep in touch. …

    Herbert Lui

    November 23, 2022
    Life
  • Pounding the pavement

    I’m constantly reminded of how hard successful people work to get their work out there. Last week, I met up with a NYT-bestselling author who took an interview with me, and told me he’d been cold emailing people on TikTok offering to send them copies of his book. Even with over a million copies sold,…

    Herbert Lui

    November 22, 2022
    Creator Confidential, Promotion
  • Practice like an expert, speak like an enthusiast

    Gary Vaynerchuk says, “Speak like you’re an enthusiast, not an expert. Expertise positioning is very dangerous for a lot of people because it leads them to imposter syndrome and insecurity. You don’t need to be an expert, you need to be a practitioner.”

    Herbert Lui

    November 21, 2022
    Creator Confidential
  • The time it takes

    Some of the most dangerous driving happens when a person leaves late and still tries to make it to the destination on time. They figure they’ll save time in traffic. Or, in other words, they rush.  Experts do not rush. Experts know how long a process inherently needs to take. They embrace the German word…

    Herbert Lui

    November 19, 2022
    A Matter of Time, Creator Confidential, Life
  • 3 life lessons I learned from one of the world’s best executive coaches

    Nobody gets to the Olympics without a coach, the saying goes. The concept clearly applies to business leaders and entrepreneurs, whose performance influences dozens, or even thousands, of people.  Marshall Goldsmith is among the most prominent of these executive coaches. I knew him through his cleverly titled book, What Got You Here Won’t Get You…

    Herbert Lui

    November 18, 2022
    Creator Confidential
  • Contentions: Less marketing, more teaching

    David Heinemeier Hansson’s latest on earning attention, and out-teaching the competition, is really great. Basecamp is one of the rare examples of organizations that publish really great writing—books like Rework, magazines like Signal v. Noise, etc. Anyone who wants to study them, take notes: It’s not content marketing. At least, not in the conventional sense.…

    Herbert Lui

    November 17, 2022
    Contentions
  • The decisiveness advantage

    David C. Baker writes in The Business of Expertise: “After looking at 1,340 examples of successful experts, the only consistent trait was that they were risk-takers. That means that they were wrong a lot — but that they were usually right about the important things. It also means that they always made decisions. They weren’t…

    Herbert Lui

    November 16, 2022
    Creator Confidential, Life
  • “It depends”

    In order for someone to give you an answer, they need to understand your question. That doesn’t just mean they’ll listen to your question; they need to know what you’re asking them.  That’s why sometimes even with the most helpful of intentions, the answer is still, “It depends.” There are way too many facts they…

    Herbert Lui

    November 15, 2022
    Life
  • Seasons

    People who seem to get a lot done don’t make progress on everything at the same time; rather, they make focused progress in spurts on one thing at a time. These experiences can seem like seasons, though it can happen more than four times per year (i.e., quarterly planning). One perspective is microseasons. Another is…

    Herbert Lui

    November 14, 2022
    Creator Confidential, Life
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