Herbert Lui

Blog on creativity, marketing, and the human condition.

  • About
  • Creative Doing
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  • Philip Glass’s composing practice

    Philip Glass’s memoir, Words Without Music, has been very energizing to read. One of the more interesting passages describes how he developed more rigorous work habits to accommodate his learning at Juilliard. In order to better focus on composing music, Philip set a goal to sit at a piano at home for three hours. He…

    Herbert Lui

    July 11, 2025
    A Matter of Time, Creativity, Creator Confidential
  • Meditations, with art

    When you spend time with a piece of art, you’ll feel much calmer after. This is a great way to practice meditating. The National Gallery posts meditations with art. These videos are brief, usually no more than five minutes.  The New York Times also posts 10 minute challenges with art, once a month. You can…

    Herbert Lui

    July 10, 2025
    A Matter of Time, Creativity
  • Buy less junk food for better portion control, even if it means paying more

    One of the best ways to eat less junk food is to make sure you don’t have any in the house. It generally works because you make eating junk food less convenient. If you really want it, you have to work for it. There’s an extension of the original rule: buy less of it, so…

    Herbert Lui

    July 9, 2025
    Life, Turning Stories
  • Live and dead options

    An option is live if it’s a real possibility. This could be a practical choice you can make. It also appeals to you; it energizes you, like electricity running through a live wire. An option is dead if it is impossible. This could feel like an impractical choice, or so infeasible that it feels unacceptable.…

    Herbert Lui

    July 8, 2025
    Creativity, Expectations
  • In praise of scruffy writing

    A friend of mine recently published a new book and asked for my advice for promoting it. Fortunately, I wrote a post on the topic, so I sent them the link. (It’s much easier for me to find a link to a post from my blog than a post at a social media platform.) At…

    Herbert Lui

    July 7, 2025
    Creativity, Creator Confidential, Turning Stories
  • Creative risk and precursive faith

    A property of any project that involves imagination—including entrepreneurship, art, writing, etc.—is the risk that it might not work. It’s not feasible to gain much certainty on the project, or even to control how it turns out. One really helpful framework is precursive faith: believing in the work ahead of seeing any evidence. You need…

    Herbert Lui

    July 6, 2025
    Creativity, Creator Confidential, Expectations, Turning Stories
  • The shortcut that isn’t

    If you are making a change in your career—carving out a new path—one sign things are going right is a feeling of constant contradiction.  One day you feel like quitting. The next you feel like doubling down. The experience of confusion is a sign of the process taking place. You don’t want to rush it.…

    Herbert Lui

    July 5, 2025
    Uncategorized
  • Creative Doing, at Creative Odyssey

    I appeared as a guest on Emil Drud’s Creative Odyssey podcast. We talked about Creative Doing, Prologue, and my career path, amidst all sorts of other stuff.  This feels like one of my better guest appearances. It was also one of the first podcasts I’ve joined since starting New Material. As I was listening to…

    Herbert Lui

    July 4, 2025
    Creativity, Creator Confidential
  • A good example is worth the effort

    Finding good examples, references, and stories is one of the most important, and undervalued, aspects of writing. It remains a good opportunity to make your work better: Is the example too well known and common?  Can a reader relate to this?  Does this example say what I want it to say? Does the metaphor work?…

    Herbert Lui

    July 3, 2025
    Creativity, Creator Confidential
  • World building, observations, and names

    A couple of years ago, I wrote about how one way to see branding was to build a world. I currently work as the director of marketing at FGX. One of the aspects that continues to energize me is the depth of thought the leaders put into defining the world of global IT logistics. They’ve…

    Herbert Lui

    July 2, 2025
    Contentions, Promotion, Revision
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