No optimism, no business

“It is your optimism, your belief, that created the shop and that keeps it alive. Should you lose that, then the business is done,” Peter Miller writes in Shopkeeping. He opened his self-titled bookstore in Seattle in 1979.

If you read Peter’s book, you’ll quickly find that shopkeeping is a craft just like any other creative work. 

That sense of optimism Peter is referring to is similarly critical to all creative work as well. It doesn’t exist if you don’t keep breathing life into it. 

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