Ferrari and Lamborghini have Formula 1 racing. 

Chanel and Louis Vuitton have runway shows. 

Visual artists have solo and group shows. 

Adidas and Nike have their various sports.

Experts have conferences and speeches.

Technology companies, and independent creators, have business performance. “We talked about how your financials are your best marketing tools,” says Regis McKenna, in Brent Schlender’s Becoming Steve Jobs. “To get people to sit up and pay notice, especially in the computer business, you need to be a successful financial company.”

Consider Jay-Z’s narrative in being an owner of the Barclay’s Center.

This also works for deals that didn’t work out; the financial performance adds stakes to the story (see Jerry Saltz on Substack, Ye on Apple).