Craft, plus

“Fashion is kinda a joke,” Virgil Abloh says to Carl Swanson for New York magazine. “I don’t get too bogged down in the clothes. For me, it’s one big art project, just a canvas to show that fashion should have a brand which has someone behind it who cares about different contexts. Social things.”

Jon Caramanica describes the skillset of a creative director, “The role of a contemporary creative director is something more akin to zeitgeist interpreter.” Amy Odell would describe Virgil Abloh as a “cultural omnivore.” (35:48)

Amidst the constant criticism of copying, Virgil Abloh famously invoked Marcel Duchamp. He grew to accept this, and made it a part of his design language, never modifying an object more than 3%

See also hard work, plus.

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