Category: Promotion
-
“I saw your latest project…”
“Can you do that for us, too?” If you’re struggling with sales, figure out which part of the process you’re stuck at.
-
Monthly hackathons, but for writing
A couple of years ago, I asked a group of experienced developers if engineering blogs had ever made them want to join a company. I received an interesting response from someone who worked at Incident.io, “We see so much ROI that we run monthly content days for the entire company, getting everyone to draft posts…
-
The case of the stolen smell
I recently saw James Blake tweet, “The brainwashing worked and now people think music is free.” Then, a couple of days later, I read this story: In the days of old Yedo, as Tokyo was once called, storytellers told wonderful tales. Many of the stories were about the wit and wisdom of Ooka Tadasuke. Ooka…
-
Essentials week: Bill Watterson, Picasso, and HN on self promotion
My next post from essentials week, a short collection of the best posts at this blog. Here’s an excerpt: Moreover, when self-promotion is done right, it never looks like self-promotion. The most obvious examples of self-promotion we see are also the often the ugliest ones; a link pasted here, spam there, and Twitter threads of…
-
Write it down for someone else
Whenever you can, however you can, stored and published in some digital and searchable format for posterity.
-
Three things about competition
It’s awards season. In between discussing who should’ve gotten what, it’s also a good time to consider the relationship between competitions and creative work. In many ways, it’s always awards season—30 under 30, weekly funding announcements, grants and fellowships, Olympics, etc: Competitions pay the bills Competitions take place because we value stories, drama, and craft.…
-
Three things about Dan Runcie building Trapital
Dan Runcie has built something really special with Trapital. Chenell Basilio breaks down how he does it. Some notable points: Write what you want to live: “Dan didn’t start Trapital because he was the most experienced, knowledgeable, Hip-Hop insider. He became an most experienced, knowledgeable, Hip-Hop insider because he started Trapital.” (via Jay Clouse.) I’ve…
-
Two product and content marketing prompts
What your customers should do after they buy your product These are particularly useful for new customers, as well as prospects who are really close to buying: How your team uses your own product These are a fun, engaging way to cover two important things your buyers will want to know—what it’s like to work…
-
The 50 best 50 Cent quotes
During the commute to work, I find myself returning to the audiobook of 50 Cent’s Hustle Harder, Hustle Smarter. While he’s best known for his music and TV productions, 50 Cent’s quotes, opinions, and ideas have resonated with me more than I’d expected (like here and here). In this post, I’ve put together a list…
-
Tell people what you want to do, and it just might happen
Tom Critchlow recently published his list of dream clients, and how he believed he could add value to them. (The post started as a thread, which itself was a response to this prompt.) It wouldn’t surprise me at all if some of these came to fruition. (In fact, I’m expecting that to happen.) Tom’s thoughtfulness,…