Category: Creator Confidential
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Hard Work, Plus
In September 2007, J. Cole stood outside Roc-the-Mic studios in the rain for 2 hours waiting for Jay-Z to hand him a beats tape for American Gangster. The second Jay-Z saw it, he said, “I don’t want that, give it to one of them.” That’s why self-promotion is, understandably, one of the most dislikeable parts…
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Reiterate
Wonder Shuttle is an editorial studio that works with companies to turn their team’s knowledge into additional hires at lower costs. It’s a way to make an impact with content, beyond marketing. I started Wonder Shuttle in 2013 and publicly launched it in 2014. From 2016 to 2018, I worked with Shopify and its enterprise…
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Fans stick together
A fan is a person. That person who watches The Mandalorian might want to listen to the Midnight Boys and House of R while they wash dishes or during their commute. For most of the day though, the person isn’t actively being a fan. They’re working at their job, they’re making contributions to other people…
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Business trust over business size
A Redditor asks, “How do I look bigger than I am?” with some context: I own a startup that provides a service to organizations. I’m about 6 months in and I’ve grown monthly revenue to about 4k. I am the only employee (like most startups) and I’m finding as I move upstream, I’m getting asked…
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What a Multi-Hyphenate Career Actually Looks Like
So you’ve decided to work in a multi-hyphenate career path. Based on eight years of experience, here’s what my path looks like.