Category: Creator Confidential
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What showing up every day actually means
This image, created by Sarah Arnold-Hall, really resonates. Just floss one tooth every day. 80% of running is getting your shoes on. Just make contact with the ball. You should also read: Consistency starts with inconsistency How a daily writing habit sparked my creativity To Make Better Creative Work, Aim for Acceptable, Not Perfect How…
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How to legally access an academic paper for free
If you find an academic paper you want to read in full, just email one of the authors. You can meet somebody new, it’s a common practice, and they’ll be glad you’re interested in their work. (The more famous ones might not be able to respond). I just did this today and the author sent…
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Optionality cost
I talked to my parents last night, and my mom was telling me about how she thought about my book while she was practicing her nagomi art. It was an awesome feeling. Obviously, that conversation wouldn’t have happened if I didn’t write the book. And I almost didn’t. I’d wanted to write a book throughout…
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You’ll never know when you go viral
Nicolas Cole wrote a thread today on how he’s gone viral a bunch of times, and still has no idea how to predict virality moving forward. This is a theme I’ve noticed that Ramit Sethi had written in an email I received in 2018, in which he shared that a post he spent a ton…
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Collecting to build and demonstrate expertise
I’m a big fan of services businesses (so much so that I’d started my own!). I’m an even bigger fan of those services businesses leveraging their teams to expand beyond client services, into building its own products. It’s tough—Metalab founder Andrew Wilkinson lost $10 million doing it!—but it’s not impossible. One great small bet can…
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The joke funnel
I’m reading Springfield Confidential by Mathew Klickstein and Mike Reiss, and it’s gotten me laughing out loud more than any book from my recent memory. It’s also inspiring me to write jokes every other sentence at this blog, which itself was going to be a setup for a joke but just ended up making me…
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If you want (your team) to write better, start with your Google Docs comments
When I worked as an editor-in-chief at QuickBooks, I managed a team of two deputy editors and around a dozen writers. I was usually the last pair of eyes on an article, and whenever I edited one, I would keep a second document open. It had the very exciting title, “First draft standards.” If I…
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Pay attention to the questions
What questions are you asking people? How do you ask the question? What questions do people ask you, and how? You can consider this from a voice and tone perspective—are you speaking monotonously? What emphasis are you putting on each sentence? Are you scripted or flying by the seat of your pants?—but also from a…
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6 points to consider before just shipping it
The current popular heuristic is, “Just ship it.” It leans towards a bias for action, giving people permission to ship something regardless of whether they think they are ready or not. Reid Hoffman’s popular saying goes, “If you are not embarrassed by the first version of your product, you’ve launched too late.” (I’ll never forget…
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Walking both paths
An important secret to my process as a creator: build a good business from your product. This means developing the ability, infrastructure, and skills to earn money independently from partners, handlers, and other gatekeepers. At his blog, Derek Sivers writes: Make one plan that depends on nobody else. No record deal. No investors. No lucky…