Category: Creativity
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To know vs. to do
The team at Basecamp recently did a six-week sprint to improve the product’s onboarding flow. They did a bunch of stuff and shipped it. The result was a 30% increase in conversion rate. “What happened?!” you might ask them. “How? What’s the best practice?” They don’t know. They don’t care. “The point wasn’t to know,…
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Good prose
The lyrics from a good song will put your feelings into words better than you could have. That’s really the songwriter’s only job. Similarly, the prose from a blog post, article, or book should put your feelings into words better than you could have as well. A good piece of prose should energize you and…
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Good Enough
There are enough people who don’t like how software has evolved, don’t need all of the bells and whistles (and don’t want to pay for it), and remember how much simpler software used to be. It’s how I feel about the music app, Doppler. I don’t know the team at Good Enough, but it seems…
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Teenage years, interfaces, and classic technology
When I was a teenager, I spent hours trying to improve my computer’s interface. I can’t tell you how many times I changed my Windows XP interface to try to look like a Mac. When Windows Longhorn was out in beta, I spent many afternoons trying to get it to work too—even partitioning my hard…
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What do you need?
This is worth being curious about. But for starters, you need to be mindful and not distracted—sometimes, bored—in order to remember to ask yourself this question. “Our changing moods and energy levels, and how inspired we’re feeling on any given day, are part of the hard reality we must accept in order to take effective…