Category: Contentions
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Process Your By-products
Whatever you’re selling, you’re also creating something valuable that you haven’t sold yet. It probably looks like waste. Process it and sell it!
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Story-Driven Pitching: 6 Steps for Better Pitches
For writers, entrepreneurs, or anyone who wants lead thinking, I’m going to show you my story-driven approach to pitching.
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Documenting Lost Documents
In Praise of Rescuing Lost Stories Whenever I come across a broken link, I gasp. I pull up Archive.org, the vast backup of broken links, and I indulge the impulse. I noticed this first in 2012, when I tried finding full footage of the Watch the Throne documentary. I caught wind that there was a…
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How I Wrote a Book in the Pandemic
When the pandemic first started, some of us drew inspiration from how Shakespeare wrote during the plague, or how Isaac Newton invented calculus while in isolation. The idea was aspirational—perhaps we, too, could make great things during the pandemic. It was a relief. While I didn’t aim to be Shakespeare, I did need to write…
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Longcutting
There’s a time and place for shortcuts, but here’s a call to actually doing the work. It’s the opposite of a shortcut; it’s a longcut.
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Own Your Marketing, Own Your Income
A Moment of Clarity In the Business of Content Creation Who Is This For? Content creators (i.e., anyone using social media to make money). People like Greg Isenberg and Peter Yang have asked, how can the average content creator make more money? It’s a real problem—TikTok influencers are trying to forecast their reach/engagement projections to…