Seek truth

If you’re an expert, your job isn’t to convince people to buy or do something. 

Your job is to see patterns, acquire information, and provide it to people in a concise and clear way.

Seek truth through facts, expert opinions, surveys, anecdotes, and data.

This doesn’t have to be complicated or cost even a single dollar. 

Talk to people. Write good questions. Ask other people to make sure the questions are clear. Get it out there.

By the time you’ve articulated your research and demonstrated your expertise, they should want to learn more about what you think they should do.

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