When you’re one person, practicing creative work, and you’re constantly choosing between a creative factor and a commercial factor (that provides your livelihood), it can feel extremely unfair, and even downright torturous (see Costica Bradatan).

One reminder: whether you are one person, or a thousand-person company, at any given point, there will always be a gap between what you want to do and what you can do. 

No entity is able to do everything they want to do, and to guaranteed success. Entities who bet the farm often lose it.

Any attempt to bridge this gap between aspirations and capabilities is known as strategy.