Yesterday, I wrote a response to the question, “How do you do it all?” and this is one of Seth Godin’s techniques that I am still learning: he stops. 

Even when there’s every reason not to stop.

A couple of years ago, Seth Godin stopped working on his podcast, Akimbo. 

He says, “I stopped not because I didn’t love it, I did love it, I stopped because if I kept doing it, there’s something else I wouldn’t do instead. And creating a vacuum is required so that I will do the hard work of filling the vacuum. But if I just keep doing the thing, then there is no vacuum.” 

If you started listening to Akimbo today, you wouldn’t know that Seth stopped. 

Every week, Akimbo publishes a rerun (or a “special archived episode,” marked with an (E)). It has that option because it can draw from a huge catalog of hundreds of episodes, and because there will probably be new people discovering it every day. Each episode has a high replay and lifetime value. It is a cold-blooded creative work.

Stopping creates space. Space creates possibility.