Herbert Lui

Blog on creativity, marketing, and the human condition.

  • About
  • Creative Doing
  • Newsletter
  • Speaking
  • A newsletter you’ll want to share…

    My team at Figma is working on a really cool editorial project. I can’t say much about it—only that it’s designed to earn its way into your inbox. Visit our blog, Shortcut, and scroll to the middle (“Subscribe to Shortcut for an instantly better inbox”). Subscribe to the mailing list to be the first to…

    Herbert Lui

    July 17, 2023
    Figma
  • Last mile pressure

    Sometimes, for whatever reason, the experience of finishing the final task (or putting the final touches on a project, or solving the final problem, etc.) feels absolutely impossible. This post is one such example. There are a lot of possible reasons why, as well as a lot of solutions.  My favorite one is to scope…

    Herbert Lui

    July 16, 2023
    Creativity
  • No interruptions, please

    Creative work compounds, so long as you keep practicing.  “The first rule of compounding: Never interrupt it unnecessarily.” Charlie Munger See also this post, this post, and this.

    Herbert Lui

    July 15, 2023
    Creator Confidential
  • Don’t be precious about promoting your work

    You will promote your work, and nothing happens. Someone else will promote your work, and nothing happens. Someone else will promote your work, and nothing happens. Someone else will promote your work, and it’ll go completely viral. Someone else will promote your work, and nothing happens. I’ve seen this happen over, and over, and over…

    Herbert Lui

    July 14, 2023
    Creator Confidential, Promotion
  • Boredom feeds creativity

    Sit in any waiting room. A doctor, dentist, or car inspection garage where you have absolutely nothing to do for about an hour. Or take a flight with no Wi-fi, and no leg room. Get stuck in traffic. Make sketches on a very small lined pad (even a napkin will do) with a good pen.…

    Herbert Lui

    July 13, 2023
    Creativity
  • Making it happen

    If you want something to happen, don’t be ashamed or embarrassed to go make it happen.  In the case of creativity, if you want people to pay attention, don’t let reluctance or a fear of embarrassment or shame get in the way of you putting your work and yourself out there.  50 Cent writes in…

    Herbert Lui

    July 12, 2023
    Creator Confidential
  • Creative Doing, at Figma

    During Config, I visited the Figma office in San Francisco. My book was on the book wall! Please give me a shout if you want a few copies for your office.

    Herbert Lui

    July 11, 2023
    Creativity
  • A ladder of independence

    Almost a year ago, I wrote about the importance of finding ladders to help structure your work. I just found a good one, “The Spectrum of Financial Dependence and Independence,” by Morgan Housel.  There are 16 levels of independence, with clear definitions. I appreciate it because it’s much more flexible than what the typical label…

    Herbert Lui

    July 10, 2023
    Creator Confidential, Life
  • Serious possibilism

    People often call me an optimist, because I show them the enormous progress they didn’t know about. That makes me angry. I’m not an optimist. That makes me sound naïve. I’m a very serious “possibilist.” That’s something I made up. It means someone who neither hopes without reason, nor fears without reason, someone who constantly…

    Herbert Lui

    July 9, 2023
    Expectations, Life
  • Quantity and the long tail

    A small amount of what you do is like to deliver most of the returns. When visualized in a graph, this phenomenon is known as the power law or the long tail. The problem is, you don’t know which amount it is; it’s impossible to predict, because the world is so complicated.  Instead, the better…

    Herbert Lui

    July 8, 2023
    Creativity, Creator Confidential
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