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Same word, different meaning
A curious thing I learned today, via the marginalia (delightful, as always), in The Shared Language of Props: False cognates are words that look similar but have different meanings; heteronyms are words that are spelled the same but are pronounced differently. Even expanding beyond the technical environment, I couldn’t agree more; words are incredibly contextual,…
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This was a really cool talk at Config
There are many others I mean to highlight; this is the one for today.
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Stick to the whim
In the early 2010s, after watching the film Pariah, fashion designer and lawyer Busayo Olupona felt an inner call to connect with actor Adepero Oduye and introduce her eponymous emerging fashion line, Busayo. Perhaps, Olupona thought, there might be an opportunity to style Oduye for a future work. The two of them connected on Facebook,…
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Advice for considering advice
Advice is a genre that should probably be treated more like fiction than non-fiction. Because so much content that’s packaged as advice is more like entertainment or remixed clichés—with little lived experiences, or introspective reflections, to support it—it’s best to read most advice with the seriousness you would a fictional story or a horoscope. Take…
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Good editing is cutting
If your personality is inclined to optimism, one of the most difficult aspects of the editorial skillset is learning to say no. There’s certainly an opportunity to liken this to the classic business strategy phrase, “The essence of strategy is choosing what not to do. Without trade-offs, there would be no need for choice and…
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Uphill thinking
My team recently posted this piece by John Maeda to Shortcut. When Carly sent the team an initial draft she and John had worked on, I was mind blown—it was the best thing I’d read all week. Here’s an excerpt: Humans are innately driven to take the adventurous, longer route. Our distinct traits of creativity,…
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Creativity, just because
People went from running as transportation to running for all sorts of other reasons. There’s physical and mental health, personal development, and community, amongst so many other reasons. In other words, we don’t need to run to get someplace; we found new ways to need running. It’s worth considering this when you think about artificial…
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A trustworthy expert’s tone
It’s in an expert’s interest to make the case that they can add value to you and your work. That usually means that you need to believe you’re not doing something right. The next time you experience doubt after hearing an expert’s claims, just remember that they’re incentivized to make you feel that way. It…
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Points for pointedness
Matt Galligan said to me, nearly a decade ago, “When you ask pointed questions, you can get real answers. It is so much easier for me to knock out an email with a thoughtful response when a question is asked.” Make the question direct, to the point, and easy for the other person to respond…
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The negative press brand litmus test
A couple of days ago, I wrote about how imagining a brand’s hotel lobby could make for a good litmus test. It reminded me of another heuristic a marketing executive once told me about; they measured the health of a brand by how much negative press it gets. When Jay-Z bragged about owning the Nets…