Herbert Lui

Blog on creativity, marketing, and the human condition.

  • About
  • Creative Doing
  • Newsletter
  • Democratized gatekeeping

    “When I started, I couldn’t beg a fashion writer to write about my project. But with Instagram, I took an open-source tool and made it my magazine. I once said to Kevin [Systrom, Instagram co-founder], ‘You made it possible for me to have a fashion brand without using the traditional system.’” Virgil Abloh’s words, via…

    Herbert Lui

    February 2, 2023
    Creator Confidential
  • Misunderstanding

    It’s almost always worth giving someone else the benefit of the doubt. The experience of rejection, whether it’s as simple as a request to reschedule, or a long overdue response, can be a deceptive moment. Then there’s the bigger stuff: declined invitations or applications, missed weddings, missed connections in travelling. There’s no hint here; just…

    Herbert Lui

    February 1, 2023
    Creator Confidential, Life
  • Practice improvising

    The need for consistency, preparation, and routine is the foundation of a solid creative practice.  It’s also equally important to be able to improvise and adapt to work in whatever environment you’re in. That way, you can work whenever inspiration strikes. Your need for routine won’t become an excuse for you not working. Earlier in…

    Herbert Lui

    January 31, 2023
    Creativity
  • What doesn’t kill you makes you more creative

    Herbert Lui

    January 30, 2023
    Creativity
  • Craigslist

    Whether you’re looking to hire, or for your next career opportunity, try Craigslist (or Facebook Groups, or really any other job board or set of classifieds). Wherever people are, go to them. Listen. Respond. See Walter Chen on hiring from Craigslist, also Eddie Huang finding his first Food Network media opportunity through Craigslist.

    Herbert Lui

    January 29, 2023
    Creator Confidential, Life
  • The case for consistency

    On its own, consistency isn’t a particularly magical virtue; your work won’t magically improve on its own just because you show up every day. Deliberate practice and improving taste are still crucial parts of the practice. Rather, as a structure, consistency tends to build something of a keystone habit. If you commit to writing every…

    Herbert Lui

    January 28, 2023
    Creativity, Creator Confidential
  • It’s the climb

    If you’re considering using artificial intelligence and generative technology in your creative process, just remember these two parables. First: An old man in Calcutta would walk to get water from a well every day. He’d carry a clay pot and lower it by hand slowly, all the way down, careful not to let it hit…

    Herbert Lui

    January 27, 2023
    Creativity, Creator Confidential
  • Taking your own advice

    Giving advice often benefits the giver as much as the receiver. That helps the case for daily blogging; in the process of looking for ideas, you may often feel like you’re giving advice.  Sometimes you could be writing an unsolicited comment that was too heavy for a forum post, or stringing a bunch together. These…

    Herbert Lui

    January 26, 2023
    Life
  • “I don’t believe in titles, I believe in work”

    Via Abloh-isms by Larry Walsh; a sentiment shared by Armando Zambrano and Karl Lagerfeld. The original interview with this gem—supposedly here—has disappeared from the internet; another reminder to rescue lost stories and collect them. Each idea gets new life when it’s mentioned. See also multi-hyphenate careers.

    Herbert Lui

    January 25, 2023
    Creativity, Creator Confidential
  • Graceful embarrassment

    Porsche recently shipped its first NFT, to little traction. It’s a 91-year-old company, turning 92 this year, with tons of cash in the bank. If you were being critical of it, you’d probably make the case that the team should’ve known better. It should have spent more time building ties to the community. It should…

    Herbert Lui

    January 24, 2023
    Creativity, Creator Confidential
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